How many times has your brand heard from a customers “well, Amazon does it!”? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping.

In this episode we talk with Manish Chowdhary, an expert in the logistics and shipping world. He is the founder of Cahoot, a company that enables these fast a free shipping methods for eCommerce brands. Manish is a walking dictionary when it comes to the shipping, warehousing, and logistics industries.

Cahoot is a peer-to-peer network that makes it so you can unlock Amazon-like shipping times for your eCom brand. Just think, the Uber of eCommerce fulfillment. For more information about Cahoot.

Whether you use Cahoot or not, the future of eCommerce is fast and free shipping for customers. It is time to face that reality and see how you can unlock that ability for your brand.

Transcript
[emerson]:

yeah

steed]:

it's it's bad luck if i don't get it

[emerson]:

uh

steed]:

two times

[emerson]:

yeah

steed]:

but anyway

steed]:

hey everyone welcome

[emerson]:

oh

steed]:

back to the share house podcast today we've got a great episode we're going to

steed]:

be chatting with manicechadri he is the co and founder at cahoot which we're going

steed]:

t get into that in just a minute but really quick will you give us

steed]:

intro um on your background and your experience because i know there's a wealth of

steed]:

knowledge just ready to come out

[emerson]:

yeah

chowdhary]:

thank you russell and thank you anderson for having me great to be here my

[emerson]:

oh

chowdhary]:

name is again mine share founder on c of hot

steed]:

m

chowdhary]:

kahoutis the world's first

steed]:

yes

chowdhary]:

peartoppear or fulfil a network been working on this problem of free and fast shipping

steed]:

so

chowdhary]:

and how to maintain a fordability for a very long time i

steed]:

ah

chowdhary]:

also prior to kahout i was involved in building one of the first de commerce

steed]:

yes

chowdhary]:

platforms

steed]:

yes

chowdhary]:

and then went

steed]:

yeah

chowdhary]:

on to build a leading over management inventory management system so be dealing with brands

steed]:

ah

chowdhary]:

and retails for over two decades and know what their pain points are and kahout

chowdhary]:

is designed to help them get some relief

steed]:

s

chowdhary]:

on fulfillment side and meeting

steed]:

i

chowdhary]:

the new consumer expectations

steed]:

oh

[emerson]:

man you're just really talking about comes world man

steed]:

oh

[emerson]:

i mean you're just diving into it head first is your background or like experts

[emerson]:

and it's all like software teck are you much of a par yourself are you

[emerson]:

more of like telling developers like his is what we need we need to build

[emerson]:

or what is your project management kind of coming to play there

chowdhary]:

yeah yeah i mean i started out as a quoter as a programmer

[emerson]:

cool

chowdhary]:

years ago so i have the technology background so it as

steed]:

yes

chowdhary]:

it always helps to know

[emerson]:

oh

chowdhary]:

the technology from side out um and having built and quoted the first comers platform

chowdhary]:

things shopplify but

[emerson]:

oh

chowdhary]:

twenty years

steed]:

yes

chowdhary]:

ago

[emerson]:

oh

chowdhary]:

you know

steed]:

yes

chowdhary]:

so back then

[emerson]:

i

chowdhary]:

there there were very very few systems out so

steed]:

yes

chowdhary]:

we were one of the first people to enable you know s m b s

chowdhary]:

to do it yourself store with a point and clickinterface

steed]:

yes

chowdhary]:

which is what has become shopifies of the world so but now

[emerson]:

m

chowdhary]:

of course most of

steed]:

oh

chowdhary]:

my time goes in still product design i think that is very very passionate about

chowdhary]:

the product i'm very passionate

steed]:

so

chowdhary]:

about problem solving

[emerson]:

yeah

chowdhary]:

but but also aligning business with technology to ensure that our customers get great value

chowdhary]:

and and with a very high emphasis on innovation doing something unique creating great value

chowdhary]:

you know if you can do something amazing

[emerson]:

oh

chowdhary]:

that can create annex the value

[emerson]:

yeah

chowdhary]:

and even though it might be very hard that's the kind of

steed]:

yes

chowdhary]:

stuff i like to work on

steed]:

so

[emerson]:

m

steed]:

emerson

[emerson]:

oh

steed]:

and i come from a background of commerce merchants so we've we've experienced the headaches

steed]:

and the pains and the sorrows and the blood sweat

[emerson]:

oh

steed]:

and tears that go to fulfillment specifically because you know

chowdhary]:

oh

steed]:

i would say that's probably like the number one most complained about

chowdhary]:

m

steed]:

part

chowdhary]:

oh

steed]:

of commerce for like brands as the most complaints come from that fulfillment that that

steed]:

shipping experience and then you know everything else is

[emerson]:

oh

steed]:

like kind of ancillary to that so with all of your experience

[emerson]:

yeah

steed]:

it kind of it sounds like most of your your background is kind of within

steed]:

that realm of fillment supply chain and kind of enabling

[emerson]:

oh

steed]:

commerce

[emerson]:

oh

steed]:

in a certain way so you've seen a lot of changes over the years what

steed]:

would you say are like maybe some of the biggest changes that i've had and

steed]:

recently and how the fulfillment industry has changed with all the supply chain craziness over

steed]:

the past two years have been nuts but

chowdhary]:

yes so one big chain that just happened in april of this year and we

chowdhary]:

are yet to

steed]:

yeah

chowdhary]:

feel the impact of that but i predict that that is

steed]:

yes

chowdhary]:

going to be a massive change

[emerson]:

oh

steed]:

oh

chowdhary]:

it is a calf call call to action for a lot of folks which is

chowdhary]:

the launch of amazons by with prime program if

steed]:

yeah

chowdhary]:

you're familiar essentially amazon over the last eighteen twenty year

[emerson]:

oh

steed]:

yes

chowdhary]:

it has built his massive network of and created the amazon prime loyalty program which

chowdhary]:

is the world's

[emerson]:

oh

chowdhary]:

most successful loyalty program and and why that's driving tons of value for amazon

steed]:

yeah

chowdhary]:

and just about everyone and i can almost bet twenty bucks that all three of

[emerson]:

uh

chowdhary]:

us are amazon prime members if i'm wrong

steed]:

yep

[emerson]:

yeah take my twenty

steed]:

yep

chowdhary]:

so so but what's what's happened

steed]:

it

chowdhary]:

now

[emerson]:

yeah

chowdhary]:

and just to give a little bit background amazon spent thirty five

steed]:

oh

chowdhary]:

billion something close to that basically in twenty twenty and twenty twenty one right after

chowdhary]:

the pandemic i mean they essentially went on overdrive and they

steed]:

yes

chowdhary]:

spent more in those two years

steed]:

two years

chowdhary]:

than they had spent in the previous eighteen years on logistics and infrastructure and they

chowdhary]:

went and built

[emerson]:

m

chowdhary]:

five hundred seventeen new facilities in those two years some i think hundred and seventy

chowdhary]:

six million square feet they added

steed]:

yeah

chowdhary]:

you know this was part of a larger program plan but i think russell looks

chowdhary]:

like you have a question or some

steed]:

no

[emerson]:

m

steed]:

no i just that's crazy i didn't

[emerson]:

oh

steed]:

i haven't heard all those in the millions of square that's nuts

[emerson]:

disgust him

chowdhary]:

so so massively increase their footprint and of course

steed]:

yes

chowdhary]:

then

steed]:

yeah

chowdhary]:

all of a sudden you know the pandemic commerce growth stopped

steed]:

to

chowdhary]:

or rather it slowed down dramatically and they announced this that they were leasing off

chowdhary]:

some space um and so people thought that the overbuilt

steed]:

yes

chowdhary]:

their profit ability for q

[emerson]:

oh

chowdhary]:

went down but you know a and does not think short term you know they

chowdhary]:

think many years

steed]:

yes

chowdhary]:

out and essentially you know this was all part of amazon converting their

steed]:

a

chowdhary]:

fulfillment to fulfillment as a service

[emerson]:

oh

chowdhary]:

for any brand any taylor on any channel just like what they did with a

chowdhary]:

w s the technology on and buy with prime for those of the folks in

chowdhary]:

the audience who may not be familiar it is

steed]:

yes

chowdhary]:

program that allows merchants to install the familiar prime button on their website whether it's

chowdhary]:

you know if you have a magenta site if you have a word press site

chowdhary]:

or who commerce or and shop if you can now have your consumers have your

chowdhary]:

customers check out using the amazon prime account and merchants will place the inventory b

chowdhary]:

a fulfillment by amazon warehouses and they will be able to avail of all the

chowdhary]:

prime benefits on any website that supports by with prime not only on amazon dot

steed]:

so

chowdhary]:

com and why this is

steed]:

this

chowdhary]:

a

steed]:

is

chowdhary]:

major event in my opinion is because essentially amazon taught us all to expect to

chowdhary]:

day delivery three years

steed]:

yes

chowdhary]:

ago

[emerson]:

hm

chowdhary]:

they taught us to expect one day delivery

steed]:

he

chowdhary]:

now

[emerson]:

oh

chowdhary]:

they're teaching and training the audience to expect that everywhere not just

steed]:

i just

chowdhary]:

on amazon and so i believe that this is

steed]:

yes

chowdhary]:

a call to action for every brand every retailer

steed]:

oh

chowdhary]:

that if you're not offering one day to day delivery

steed]:

i

chowdhary]:

you are behind the eight ball and i think you need to catch up quickly

chowdhary]:

because there's a concept that you know that i've learned it's called gradually and then

chowdhary]:

suddenly you know this is

steed]:

is

[emerson]:

m

chowdhary]:

amazon has been building

[emerson]:

m

chowdhary]:

this up for the last twenty years eighteen twenty years

steed]:

yes

chowdhary]:

and then all of a sudden you know you get the tipping point and we

chowdhary]:

will i believe that this is one of those tipping points that any brand any

chowdhary]:

retailer that does not believe in free and fast shipping or delivery for the customer

chowdhary]:

is probably ignoring the reality that's staring at

steed]:

yeah

chowdhary]:

them so that's one of the big

steed]:

no that's a that's a great point i can't i don't know the amount of

steed]:

time that we received received emails from customers like well amazon does it er okay

steed]:

well

[emerson]:

uh

steed]:

we're not amazon but now amazon is making it so that we

[emerson]:

h

steed]:

we kind of can be in certain ways and there's definitely i've seen that expectation

steed]:

from consumers

chowdhary]:

oh

[emerson]:

it's really interesting about it so you are focused in the three p industry how

[emerson]:

does this affect other three p s that are in the space and seeing he

[emerson]:

if amazon is now giving people this opportunity to you call like fashion free delivery

[emerson]:

how does that affect other three p s in that industry in general of people

[emerson]:

that already have their own warehouse and are doing self fulfilment or using other three

[emerson]:

pshldoesanything that affects that industry

chowdhary]:

yep commerce and ovid nineteen has led to enormous

[emerson]:

oh

chowdhary]:

boom and industrial

[emerson]:

yeah

chowdhary]:

real estate space vacancy is an

[emerson]:

yeah

chowdhary]:

all time low

[emerson]:

m

chowdhary]:

in simple words you cannot find warehouses um rent

[emerson]:

oh

chowdhary]:

is an all time high

steed]:

ah

chowdhary]:

so

steed]:

so

chowdhary]:

three p ls who have their leases coming up for renewal because there's just no

chowdhary]:

not enough capacity out there which means prices are going up the cost

[emerson]:

oh

chowdhary]:

is going up and in the u s

steed]:

yes

chowdhary]:

three

[emerson]:

m

chowdhary]:

p l industry is comprised that about twenty one thousand three p l it's a

chowdhary]:

data from a trusted

steed]:

yes

chowdhary]:

source twenty one thousand three p l companies may be there may be little bit

chowdhary]:

more number of facilities two thirds of the three p

[emerson]:

oh

chowdhary]:

l are

steed]:

oh

chowdhary]:

what we call mom and pop operators these are folks that have either one two

chowdhary]:

or three facilities majority of them have one facility the remaining one third are the

steed]:

yeah

chowdhary]:

large

[emerson]:

oh

chowdhary]:

enterprise like the prolagesses

[emerson]:

ah

chowdhary]:

of the world that are the landlords that supply and service folks like amazon mass

chowdhary]:

and the largest companies so for the vast

[emerson]:

oh

chowdhary]:

majority

steed]:

listen

chowdhary]:

of online retailers or brands and retailers and the second the two thirds

steed]:

eh

chowdhary]:

the mom and pop operators

steed]:

yes

chowdhary]:

are the solution but there are course having to pass on all those costs and

chowdhary]:

we know what's happening with labor the single

[emerson]:

ah

chowdhary]:

biggest expense in a three p l is labor followed

[emerson]:

what

chowdhary]:

by rent and both of them are seeing double digit increases and all of that

chowdhary]:

is being passed on to the brand to the retailer and the dichotomy is on

chowdhary]:

the second side

[emerson]:

oh

chowdhary]:

the consumer is expecting fast

steed]:

yes

chowdhary]:

ter and free shipping nobody wants to

steed]:

as

chowdhary]:

pay for shipping prime amazon prime

[emerson]:

oh

chowdhary]:

used to be a two day shipping program

[emerson]:

yeah

chowdhary]:

amazon is gradually pushing that to one day delivery and now the brand is caught

chowdhary]:

in the middle of the retail is caught in the middle how do you service

chowdhary]:

that you can't quite pass on all the costs so three p l industry is

chowdhary]:

in a state of flux and kahoutis a platform that we built

steed]:

yeah

chowdhary]:

that how and we stitch this together

steed]:

to

chowdhary]:

how can we help these independent three p l to join part of a larger

chowdhary]:

network because the world is moving from single note fulfilment or two not fulfillment too

chowdhary]:

highly distributed fulfillment and chot wants to be

steed]:

oh

chowdhary]:

the fabric to help you know these

[emerson]:

yeah

chowdhary]:

three p s come together

steed]:

yeah

chowdhary]:

so brand gets can take advantage of them in addition to

[emerson]:

yeah

chowdhary]:

three p s helping them selves and carving out of future does brighter for themselves

[emerson]:

are you an encyclopedia man you have disastats like that just like ripping

steed]:

bom

[emerson]:

em like you write it down

chowdhary]:

yeah

[emerson]:

write it down

chowdhary]:

yeah

[emerson]:

like killing i'm not sure if you're a fulfillment or you're like a real estate

[emerson]:

go to or like have the these data points i love

steed]:

m

[emerson]:

it that's awesome definitely now you're talking about so thanks for sharing the statistics is

[emerson]:

definitely insane

steed]:

oh

[emerson]:

to see how big the industry is in supply chain which definitely like always talk

[emerson]:

about it's a non sexy part of business most people don't want to talk about

[emerson]:

it don't know how to talk about it and don't know the intricacies of everything

[emerson]:

going on you just see it from a merchant or from a customers

steed]:

yeah

[emerson]:

standpoint you just hit the bye button and then it's up posed to your house

chowdhary]:

yes

[emerson]:

you don't see all the back and side of things so it's really really interesting

[emerson]:

is always good to see how big and massive of an industry where we're dealing

[emerson]:

with you with supply chain and fulfilment

chowdhary]:

hm

steed]:

m

[emerson]:

so kind tell us a little bit

steed]:

yeah

[emerson]:

you're gonna talk about it's really an

steed]:

oh

[emerson]:

interesting model which i think our listeners

steed]:

he

[emerson]:

some con take take some notes on this you talk about being like pertoprfulfilment a

[emerson]:

little bit can i've explained what that is what that entails who

steed]:

oh

[emerson]:

that benefits and how that benefits different merchants or customers

chowdhary]:

absolutely cahoots the world's first pear to par order fulfillment network essentially we have a

chowdhary]:

large network of warehouses nation wide and most of these warehouses belong to other brands

chowdhary]:

and retailers that have access capacity

steed]:

i

chowdhary]:

these

steed]:

yes

chowdhary]:

are professional brands

[emerson]:

oh

chowdhary]:

that are that are at the top of their game in terms of fulfillment

[emerson]:

yeah

chowdhary]:

and they have

steed]:

they have

chowdhary]:

access capacity let's say they have ten twenty forty fifty thousand square feet of ccess

chowdhary]:

capacity in their in their facility

steed]:

is

chowdhary]:

they joined kahout as a fulfillment partner and get

steed]:

yeah

chowdhary]:

and have an op unity to monetize this excess capacity for the very first time

chowdhary]:

and takes care of

steed]:

yeah

chowdhary]:

all the other um overhead

steed]:

yeah

chowdhary]:

sales

steed]:

see

chowdhary]:

marketing they just so the analogy i

[emerson]:

yeah

chowdhary]:

would use is like writing for ober you know

[emerson]:

m

chowdhary]:

you fill out an application ober will do diligence if you pass those due diligence

chowdhary]:

you turn on the app and you start writing you know you don't have to

chowdhary]:

worry

[emerson]:

what

chowdhary]:

about where the driver is going to come how are you going to get paid

chowdhary]:

are you going to get paid enough because that's cahoots responsibility so that's

[emerson]:

yeah

chowdhary]:

one side of the huts network which is the fulfillment partners and what is the

chowdhary]:

advantage for our clients which are the brands and retailers we're looking for fulfilment services

chowdhary]:

because

steed]:

es

chowdhary]:

of our unique innovation we're able to drive the cost down you know as we

chowdhary]:

just shared

steed]:

just

chowdhary]:

that rent is an all time high labor is an all time high but because

chowdhary]:

of this innovation kahota's unlocking capacity that has previously not been available and therefore we're

chowdhary]:

able to drive that cast down but that trend and the net advantage

steed]:

m

chowdhary]:

for our clients is

steed]:

yes

chowdhary]:

lower cost and higher quality because we're not only reducing the cost

[emerson]:

oh

chowdhary]:

of really lowering the cost but also raising

steed]:

yes

chowdhary]:

the standard on quality and we do a because kahutis one of the very few

chowdhary]:

fulfillment network that supports amazon seller full full prime which is

[emerson]:

m

chowdhary]:

absolutely the goal standard of fulfillment in the u s and we are abe to

chowdhary]:

do that through a unique technology unique business model and combination of people process in

chowdhary]:

technology

[emerson]:

yeah

steed]:

yeah from what i understand there

[emerson]:

oh

steed]:

are only maybe a handful of people that are proved to be merchant fulfilled prime

steed]:

so i mean that is i can vouch for that that is a kind of

steed]:

a gold standard you have to be

[emerson]:

m

steed]:

you have to know what you're doing

[emerson]:

oh

steed]:

to have that status so um i think kind of from what you saying is

steed]:

that this is a benefit and a win for the brand because you're driving down

steed]:

costs but then it's also since it's kind of like the bar people are able

steed]:

to unlock extra revenue from their warehouses that they're not using then all in all

steed]:

you have a ton of warehouses across the country and i'm assuming that will reduce

steed]:

the delivery times that we're seeing so we're able to now compete with the amazon

steed]:

prime expectation

chowdhary]:

yeah exactly right russell because chot enables you to because we support amazon self full

chowdhary]:

full prime we can support the same exact delivery expectations on any channel so whether

chowdhary]:

you're selling

steed]:

it's

chowdhary]:

on shop

steed]:

so

chowdhary]:

or big commerce or any website because once the inventory is distributed

[emerson]:

yeah

chowdhary]:

we don't differentiate

[emerson]:

yeah

chowdhary]:

whether the order comes amazon or whether it comes from your website

steed]:

oh

chowdhary]:

and you're right we're reducing the transit time but also

steed]:

we

chowdhary]:

reducing the shipping cost because the products

[emerson]:

oh

chowdhary]:

are traveling shorter distances so

steed]:

uh

chowdhary]:

it's a ben and finally it's a benefit

[emerson]:

oh

chowdhary]:

to the environment because of the smaller

steed]:

yes

chowdhary]:

carbon carbon footprint because that's also important to a lot of consumers

[emerson]:

hm

chowdhary]:

out there

steed]:

yeah absolutely

[emerson]:

what's what's crazy about this is it's something that i feel like as an operations

[emerson]:

person you've thought about in the back of your mind when i was running a

[emerson]:

warehouses and like there's got to be a way to deal with this dead space

[emerson]:

or this flux

steed]:

yeah

[emerson]:

and it's like this seems like an awesome opportunity because

steed]:

ah

[emerson]:

it's risky for a brand if you're doing your own fulfillment for example and you're

[emerson]:

going to sign sign a three to

steed]:

oh

[emerson]:

five year lease you don't want to have too small a warehouse beaus you're like

[emerson]:

key well i want to be able on my own fulfillment but you don't an

[emerson]:

to have space be as not you're paying for dead space it seems like a

[emerson]:

happy medium for brands that

steed]:

m

[emerson]:

are trying to get to their own self fulfillment

chowdhary]:

oh

steed]:

m

[emerson]:

to

steed]:

oh

[emerson]:

be able to take mitigate maybe that risk of buying a bigger warehouse if you

[emerson]:

know i have other use cases for it to scale

steed]:

emerson

[emerson]:

with

steed]:

do you remember this is a flash back

[emerson]:

yeah

steed]:

to probably four years ago

[emerson]:

all

steed]:

we were

[emerson]:

right

steed]:

in the bay an office

[emerson]:

oh

steed]:

of this dentist

[emerson]:

uh

steed]:

office

[emerson]:

oh

steed]:

working out the operations for nomadic and

[emerson]:

h

steed]:

legit remember you talking about why don't people do like something like you know have

steed]:

a bunch

[emerson]:

m

steed]:

of war ses for extra space like this is what you did like you know

steed]:

how

[emerson]:

m

steed]:

everybody has that idea like oh

[emerson]:

m

steed]:

man that would be such a good idea but here's only one person that actually

steed]:

acts on it well we found that person that

[emerson]:

we

steed]:

acted

[emerson]:

found

steed]:

on

[emerson]:

him

steed]:

that the idea had four years ago

[emerson]:

oh

steed]:

it's manisian he is he's doing

[emerson]:

he's

steed]:

it

[emerson]:

doing it it's awesome

steed]:

yeah

[emerson]:

one question on this though

steed]:

oh

[emerson]:

is i've dealt with it myself or i've consulted with brands that have multi

steed]:

oh

[emerson]:

location fulfillment and the prose of it like you said is you're close to the

[emerson]:

customer and get fast delivery times and all that the hard part it is managing

[emerson]:

the inventory and those different locations you might have an east coast west coast central

[emerson]:

fulfillment center that you're working with but having the inventory in the right place at

[emerson]:

the right time you might be forecasting hey sixty percent of our sales are on

[emerson]:

the east coast let's put sixty percent of our inventory there but then there's one

[emerson]:

widget that's out of stock on the east coast they have the ship from the

[emerson]:

from the central wherever some different location and now you're having two paws i just

[emerson]:

getting shipped to a customer instead of you had one central location you could maybe

[emerson]:

optimize your inventory a bit better in that case when do you see i guess

[emerson]:

how do you avoid that or what's the tools or how to use how do

[emerson]:

you help brands may mitigate or understand where to have product placement in different warehouses

[emerson]:

and are doing multi channel fulfilment

chowdhary]:

so it's a really good point emerson and it's it's one of the hardest problems

chowdhary]:

in supply chain is how do you balance cost of distribution

[emerson]:

yeah

chowdhary]:

while maintaining a certain service

[emerson]:

ah

chowdhary]:

level you know

[emerson]:

hm

chowdhary]:

even behind the scenes even in the amazon with amazon has i think hundred twenty

chowdhary]:

two fifty warehouses now and

steed]:

ah

chowdhary]:

fulfillment centers and eve we don't see it as consumers but there are times when

chowdhary]:

amazon will have to you

[emerson]:

oh

chowdhary]:

know send the product by air just to meet that customer expectation

[emerson]:

h

steed]:

oh

chowdhary]:

however

[emerson]:

m

chowdhary]:

what do see the brands and retailers getting too caught up

steed]:

yeah

chowdhary]:

in into the weeds because the way we think about the problem is you know

chowdhary]:

what are your top moving skies you know because there's a still moving inventory you

chowdhary]:

know it's just

[emerson]:

hmm

chowdhary]:

the physics of moving inventory

[emerson]:

oh

chowdhary]:

is expensive as opposed to putting it all in one location um so if you

chowdhary]:

look at your you know any percent of sales like twenty rule or ninety ten

steed]:

oh

chowdhary]:

um then you can you can move that inventory rather than moving everything everywhere and

chowdhary]:

then

[emerson]:

ah

chowdhary]:

there will be you know one of sin i was where

[emerson]:

oh oh

steed]:

oh

chowdhary]:

you may have to

[emerson]:

oh

chowdhary]:

either split the shipment or you may have to expedite the shipment

steed]:

yes

chowdhary]:

and i'll take us back the memory lane or you know back to the case

chowdhary]:

study of feex which was whenever was founded you know i don't know you know

chowdhary]:

four years ago when fred smith you know

steed]:

ye

chowdhary]:

he submitted a paper

steed]:

oh

chowdhary]:

to yale that i want to get packages the next day and this is long

chowdhary]:

before the internet and long before you know that

[emerson]:

m

chowdhary]:

and his professor gave him a c that

steed]:

oh

chowdhary]:

saying

[emerson]:

uh

chowdhary]:

that while this is a great idea it's just not practical

[emerson]:

h

chowdhary]:

and then the company was struggling

[emerson]:

yeah

chowdhary]:

even after he launched the

steed]:

a

chowdhary]:

company for a very long

[emerson]:

yeah

steed]:

i

chowdhary]:

time the company was struggling because

[emerson]:

oh

chowdhary]:

the one big thing that he did not do at the time was provide a

chowdhary]:

guarantee you know

steed]:

oh

chowdhary]:

their data showed that ninety eight per cent of ninety nine per cent of the

chowdhary]:

packages do get there the very next day as promised but the day felix said

chowdhary]:

if it does not get there your money back and that's

steed]:

yes

chowdhary]:

that level

steed]:

yeah

chowdhary]:

of confidence and putting that certainty in the hands of the consumer that just completely

chowdhary]:

changed their business and led to this massive growth so going back to fulfilment is

steed]:

yes

chowdhary]:

when brands and retailers do not make that bold promise on their site you know

chowdhary]:

rather than worrying about that five orders i'm just making maybe over

[emerson]:

oh

chowdhary]:

some lification um the advantage the upside of making that bold promise like amazon is

chowdhary]:

far greater than the few orders that you would expedite or the few splish shipments

steed]:

i

chowdhary]:

that you will

steed]:

oh

chowdhary]:

have because that's the way what amazon

[emerson]:

oh

chowdhary]:

has done and to this day amazon has to expedite some packages but in the

chowdhary]:

larger scheme of things that's still far more advantageous

steed]:

m

[emerson]:

is there a size that you think that a model like this makes sense we

[emerson]:

have our listeners vary from small pop shops to a bit bigger to multi million

[emerson]:

et cetera brands when do you see a merchant going from it like hey if

[emerson]:

you're doing more than fifty orders day a hundred orders a day that maybe multi

[emerson]:

channel makes sense or as like he once you hit like a thousand plus orders

[emerson]:

a day you should be looking at this kind of option of multi locate fulfillment

[emerson]:

what's your thoughts on that

chowdhary]:

the reality is the consumer does not care you know how

[emerson]:

m

chowdhary]:

large or small you are you know consumer

[emerson]:

hm

chowdhary]:

expectation

steed]:

ye

chowdhary]:

does not change and that's the world we live in um and because even if

chowdhary]:

you're a small brand you could go to f b a and you can avail

chowdhary]:

of distributed fulfillment today so

[emerson]:

ah

chowdhary]:

i would say

steed]:

yes

chowdhary]:

size is less important and think um really understanding the impact of this and measuring

chowdhary]:

the impact because right from the beginning there are certain product categories that are of

chowdhary]:

course have higher propensity

steed]:

ah

chowdhary]:

unless you have something very unique or custom then of course you can wait a

chowdhary]:

little bit longer but also there's a concept of what we call date certain shipping

chowdhary]:

which i've talked about extensively in other places is that you know whatever your service

chowdhary]:

level

[emerson]:

oh

chowdhary]:

is whatever your promise is you you need to make that very

[emerson]:

ah

chowdhary]:

clear on the website not say if some website that promises five to seven days

chowdhary]:

or three to eight as it's very hard for the consumer to do the math

chowdhary]:

on the website and the shopping card what does it

[emerson]:

oh

chowdhary]:

mean what does three to five days mean and whenever there is uncertainty when there

chowdhary]:

is doubt the consumer will always flock to some place that

steed]:

the

chowdhary]:

they know and trust like amazon so i would say

steed]:

see

chowdhary]:

size is less important i think the distributed fulfillment as the wave of the future

chowdhary]:

it is it's almost way for the present

[emerson]:

uh

chowdhary]:

that i

steed]:

yeah

chowdhary]:

i think it just the question becomes making the economics

[emerson]:

yeah

chowdhary]:

work and

steed]:

m

chowdhary]:

that

[emerson]:

hm

chowdhary]:

is that is the bigger question than whether the size of the merchant

steed]:

so you you kind of touched on the question that i had of how how

steed]:

long before it's

[emerson]:

oh

steed]:

absolutely necessary for a brand to be offering next day or two days shipping because

steed]:

right now brands can get away with the five to seven days three day days

steed]:

whatever how long before that's no longer acceptable

[emerson]:

oh

steed]:

in the consumer's mind

chowdhary]:

i think amazon prime by with

steed]:

it

chowdhary]:

prime was launched on in april and

[emerson]:

yeah

chowdhary]:

that's

[emerson]:

yeah

chowdhary]:

the big event that

steed]:

oh

chowdhary]:

it is still in early bata it's a binrotation only program

steed]:

my

chowdhary]:

once that

[emerson]:

yeah

chowdhary]:

program becomes more widely available and if your competitor starts

[emerson]:

yeah

chowdhary]:

taking advantage of that and you don't and that's the

steed]:

at

chowdhary]:

day you know you are behind the eight ball

[emerson]:

m

chowdhary]:

so

steed]:

yeah

chowdhary]:

you know how long will this take um

[emerson]:

yeah

chowdhary]:

you know if i had a

steed]:

ye

chowdhary]:

um you know

steed]:

yeah

chowdhary]:

magic if i had if i had the magic ball i would probably say

steed]:

yeah

chowdhary]:

you know

steed]:

ah

chowdhary]:

maybe twelve or twenty four months but i don't think brand should be waiting this

chowdhary]:

long

steed]:

gotcha

[emerson]:

it's kind of interesting this was two thousand maybe it's two thousand nineteen early

steed]:

yeah

[emerson]:

i think it was like yeah right before the pandemic

steed]:

thank

[emerson]:

like

steed]:

you

[emerson]:

january before the pandemic started

steed]:

yeah

[emerson]:

i had a call of amazon and there basically offering like

steed]:

oh

[emerson]:

hey you should do this like we're starting our own fulfilment you can you can

[emerson]:

do this

steed]:

m

[emerson]:

and then right when ovid happened they're like we were track your offer like your

[emerson]:

pricing void you can't

steed]:

yeah

[emerson]:

use our fulfillment services any

steed]:

yeah

[emerson]:

more

steed]:

oh

[emerson]:

and i was like think i thought we were going to be cutting the edge

[emerson]:

on that and then there's like ovid took precedence and they were just booming so

steed]:

yes

[emerson]:

they halted that that i think he had a different name for it like three

[emerson]:

years ago they're starting it and they look like they're re branding and coming out

[emerson]:

with a and so it's a you can tell it's been on their minds for

[emerson]:

a while and it's definitely going to be an industry destructor for doing something like

[emerson]:

that but like you said that this definitely puts it on brand's top of mind

[emerson]:

of hey how are we doing this fulfilment how are we servicing our cut it's

[emerson]:

better how are we guaranteeing that that delivery as a merchant it's very frightening honestly

[emerson]:

to in my past position as director of supply chain i hated having dead lines

[emerson]:

because there's so many factors that can go wrong at side freak the warehouses behind

[emerson]:

schedule day they got to get those orders out and if someone calls on sick

[emerson]:

or whatever they don't get orders out on time they miss that cut off then

[emerson]:

the order goes late an then it gets delivered late or whatever reason feex has

[emerson]:

a backlog in their heir fulfillment process or in their their distribution process then that

[emerson]:

order gets late so it's very from operation the background like oh i hate debt

[emerson]:

lines because someone's going to botch it somewhere i feel it's hard to maintain that

[emerson]:

that that certainty the process what is

steed]:

yes

[emerson]:

if you're if you're doing that for a brain you're saying hey we are offering

[emerson]:

to day three day delivery now oh how can a brand feel confident in that

[emerson]:

promise i mean amazon is they're doing but also amazon they say to day guarantee

[emerson]:

my experience in that happens like eighty percent of the time that happens at twenty

[emerson]:

percent their their delayed or whatever happens what's the good way for a brand you

[emerson]:

think to actually get

steed]:

oh

[emerson]:

comfort with that or how do they have processes to you know

steed]:

to

[emerson]:

support

steed]:

mitigate

[emerson]:

that maybe yeah mitigate that maybe

chowdhary]:

that's a great question emerson

steed]:

oh

chowdhary]:

and you're right amazon

[emerson]:

oh

chowdhary]:

prime does not

steed]:

yeah

chowdhary]:

always low through on its s l or the

steed]:

ah

chowdhary]:

promise you know

steed]:

oh

chowdhary]:

we're all amazon prime members and i know for

[emerson]:

m

chowdhary]:

a fact that

[emerson]:

yeah

chowdhary]:

orders don't show up on time so

steed]:

so

chowdhary]:

i know there's a question you're asking you're going to ask me later the show

steed]:

yeah

chowdhary]:

a product will i create and i have

steed]:

yeah

chowdhary]:

an answer for that oh

[emerson]:

all right

steed]:

yes

chowdhary]:

maybe if you want me to cover that first you know i

[emerson]:

okay

chowdhary]:

think i think i would create a product that claims money

steed]:

as

chowdhary]:

back from amazon for all the miss amazon

[emerson]:

oh

chowdhary]:

prime shipments

steed]:

yeah

chowdhary]:

because you

[emerson]:

yeah

chowdhary]:

pay

[emerson]:

that's it

chowdhary]:

thirty nine dollars a year i can bet you if you can collect more than

chowdhary]:

that so your prime membership will become free

[emerson]:

oh

chowdhary]:

if

[emerson]:

that's awesome

steed]:

some

chowdhary]:

so so that is

steed]:

oh

chowdhary]:

but going back to your question of how do you

steed]:

yeah

chowdhary]:

stay on top of this it is a completely nerve racking you know fulfillment

[emerson]:

oh

chowdhary]:

used to be the stuff that people would do you know today's order roll in

chowdhary]:

and then now

[emerson]:

yeah

chowdhary]:

people take two days this is

[emerson]:

oh

chowdhary]:

talking ten years ago

steed]:

years

chowdhary]:

monday's order was ship out on wednesday and then customer will probably get it you

chowdhary]:

know a week from now or ten days from now and that is that was

chowdhary]:

the expectation today because chut supports sellerfulful prime where the metric are absolutely unforgiving ninety

chowdhary]:

nine

[emerson]:

hm

chowdhary]:

five percent on time shipment which means

steed]:

yes

chowdhary]:

only one for two hundred orders cannot go out the day supposed to two p

chowdhary]:

m cut off

[emerson]:

yeah

chowdhary]:

six day fulfillment so my operations team and my team is you know on the

chowdhary]:

clock they are working on saturdays so our fulfillment partners in the warehouses and that's

chowdhary]:

the one thing that a typical traditional three p l is not set up and

chowdhary]:

the technology has to be rock solid and resilient because

steed]:

ye

chowdhary]:

that last unit that send that order to let's say solid seriuta warehouse and turns

steed]:

oh

chowdhary]:

out that once the person who goes to pick it up maybe the product is

chowdhary]:

not in impeccable condition and so we don't want to ship out that unit or

chowdhary]:

maybe that product is just not there or maybe it's misplaced these are all real

chowdhary]:

wood situations that happened

[emerson]:

hm

chowdhary]:

you need to be able to recover from that very quickly because the fetixtruck

steed]:

yes

chowdhary]:

is waiting they're not going to wait for you to figure out whether you found

[emerson]:

m

chowdhary]:

that your item or not i mean especially on a saturday so kahouthas built his

chowdhary]:

patented software technology that not just does over routing and rate shopping and the cheapest

chowdhary]:

label generation but to ensure a lay to make sure that we're meeting those metrics

chowdhary]:

otherwise our clients can lose their account they

steed]:

oh

chowdhary]:

can lose multi million dollar privilege of selling self full

steed]:

yeah

chowdhary]:

and which program is right no

steed]:

ah

chowdhary]:

not even available so it's people process technology just

steed]:

just

chowdhary]:

fanatic attention to detail and just treating

steed]:

i

chowdhary]:

fulfillment with the same level of urgency and with responsiveness

[emerson]:

yah

chowdhary]:

as treat you know whether you are doing stock trading i know

steed]:

i

chowdhary]:

i know it's

[emerson]:

h

chowdhary]:

a distant

steed]:

yes

chowdhary]:

analogy

[emerson]:

h

chowdhary]:

but the reality is that's the pressure today for fulfillment companies and and that is

chowdhary]:

why we built chot because we want to on par

[emerson]:

oh

chowdhary]:

and in fact exceed amazon prime because in fact

[emerson]:

oh

chowdhary]:

we have some locations that will start shipping

[emerson]:

oh

chowdhary]:

out even on sundays so

[emerson]:

m

chowdhary]:

we want to raise the bar so that we are creating an option for merchants

chowdhary]:

they can utilize on their own side on other channels including amazons a lot not

chowdhary]:

not every seller wants to send their products to f b a for several reasons

chowdhary]:

like we have clients that sell chocolates you can't amazon

steed]:

ye

chowdhary]:

is not guarantee a certain temperature so the chocolates can melt melt in the summer

steed]:

ye

chowdhary]:

so there are many many use cases that are not handled by amazon so cahoots

chowdhary]:

is one of the great choices that merchants have to have same level of service

[emerson]:

honestly you gave me some chills on that when you're talking about fulfillment being like

[emerson]:

the stock market i'm like all right someone that gets it that is that's a

[emerson]:

really

steed]:

uh

[emerson]:

good analogy honestly i'm gonna we got to make a banner

steed]:

yeah

[emerson]:

of that one or something like yeah i go supply chain we got so crazy

steed]:

yeah

[emerson]:

as s but timing is everything that's that's so much value that can be gained

[emerson]:

or lost

steed]:

oh

[emerson]:

from your supply chain fulfilling on time getting shipped

steed]:

m

[emerson]:

on time is a perfect analogy love that i was a good little tip it

[emerson]:

there

steed]:

um so emerson is little bit more on the operational side i'm on the marketing

steed]:

side so i'm curious have you seen

[emerson]:

yeah

steed]:

or have you quantified do do merchants conversion rates go up when they give that

steed]:

sale expectation and they deliver on that expectation

chowdhary]:

hur per cent without a doubt but you've got to do

steed]:

yeah

chowdhary]:

a couple of things m

steed]:

m

chowdhary]:

amazon

steed]:

episode

chowdhary]:

itself claims you know in their own marketing collateral for sellin full full prime that

chowdhary]:

if you turn on sellerfulfull prime worse is not just standard routine shipping

steed]:

m

chowdhary]:

you can expect the conversion boast of fifty percent so

steed]:

by

chowdhary]:

that's data coming from amazon we have ourselves seen that when you turn on but

chowdhary]:

the key

[emerson]:

oh

chowdhary]:

you will see a double desert increase and conversion but you have to promote it

chowdhary]:

mean

steed]:

m

chowdhary]:

you need to do this on the website you cannot provide that you know on

chowdhary]:

the website

[emerson]:

oh

chowdhary]:

you're

steed]:

so

chowdhary]:

showing two to three days shipping on some product only there is no clear allowed

chowdhary]:

bold statement that yes it's free to day shipping what we call

[emerson]:

oh

chowdhary]:

date certain shipping by by this and this time it will be delivered by this

chowdhary]:

and this time

steed]:

yeah

chowdhary]:

so that has to be very

steed]:

yeah yeah

chowdhary]:

clearly i ad an entire

[emerson]:

yeah

chowdhary]:

buyer journey from the you know

steed]:

oh

chowdhary]:

home page to the product page to the shopping card to check

steed]:

a

chowdhary]:

out and then perhaps also in the transactional em and then you deliver on that

chowdhary]:

promise that first you need to make that promise to get the customer understand that

chowdhary]:

that's what they're going to get and then on the back end they need to

chowdhary]:

deliver on

[emerson]:

oh

chowdhary]:

their promise if you fail to mark in that way you will not see the

chowdhary]:

same level of conversion increase

steed]:

amen i think that's

[emerson]:

oh

steed]:

you nailed it on the head because it is a lot about marketing because if

steed]:

they don't know what to expect then then it's it's almost like you're yelling into

steed]:

hall you know void nobody knows about it so i just kind of as we

steed]:

kind of wrap it up here completely

[emerson]:

yeah

steed]:

agree with what you're saying is that this is where the markets going we already

steed]:

see that the merchants expect super fast very clear delivery times fulfillment times and so

steed]:

brands i mean that's how you my last question for you was how do we

steed]:

future proof our brands are fulfilment process

[emerson]:

well

steed]:

but we've been talking about that

[emerson]:

yeah

steed]:

this whole time like that's how you future proof is by getting this done and

steed]:

you know

[emerson]:

m

steed]:

just shameless plug helps you do that

[emerson]:

oh

steed]:

right i mean i'm plugging for you but is that correct

chowdhary]:

absolutely

[emerson]:

ah

chowdhary]:

and it's not even about chut russell because you know all these

steed]:

yeah

chowdhary]:

platform locked fulfillment services you know and i put f b a you know f

chowdhary]:

b a charges a different when they fulfill an order on that's that's that's created

chowdhary]:

on amazon whereas if you were to fulfill a multi channel order you know so

steed]:

m

chowdhary]:

f b a like likewise an deliver was acquired by shop which will also have

chowdhary]:

very similar structure coming up very soon you know that you get charged x if

chowdhary]:

you do

[emerson]:

yea

chowdhary]:

so we believe and we know that amazon can change your inventory

[emerson]:

yeah

chowdhary]:

stock limits

[emerson]:

yeah

chowdhary]:

on

[emerson]:

yeah

chowdhary]:

on a dime you know so they don't want your inventory sitting there long because

chowdhary]:

they have qfoursercharges don't

steed]:

and

chowdhary]:

do b to be our wholesale fulfilment you know many of them will mat fulfilment

chowdhary]:

services that was just launched they cannot do international shipping they cannot do larger vulcar

steed]:

ah

chowdhary]:

products have to arrive in a certain way otherwise it's not eligible just put yourself

steed]:

so

chowdhary]:

in the merchant shoes and well you guys are merchants you have

[emerson]:

uh

chowdhary]:

been there you know

[emerson]:

yeah

chowdhary]:

that is not what a merchant

steed]:

m

chowdhary]:

wants a merchant wants a channel like now tick service that is friendly for the

chowdhary]:

merchant that is thinking of the merchants best interest not the platforms but best interest

chowdhary]:

and that is why we created a hood is

steed]:

yes

chowdhary]:

the most

[emerson]:

oh

chowdhary]:

merchant centric fool man network available and we are of course from a quality standpoint

chowdhary]:

and our innovation we are able to drive the cost down we don't have to

chowdhary]:

forsearcharges we don't charge a different rate to fulfill an amazon order were as a

chowdhary]:

shoplify order versus the wall mat order

[emerson]:

i

chowdhary]:

so the

[emerson]:

yeah

chowdhary]:

in addition to finding a fulfilment network you want to find a fulfilment network that

chowdhary]:

is working

steed]:

is

chowdhary]:

for you not for

[emerson]:

oh

chowdhary]:

the platform tact sell on so that is one

steed]:

h

chowdhary]:

thing that merchants should be aware of

[emerson]:

i think

steed]:

yeah

[emerson]:

that's something interesting rust you kind of tapped tapped on a little bit we're gonna

[emerson]:

tart before is supply than is now becoming a marketing tool which is very interesting

[emerson]:

before it was like we supply an the step child kind of thing is like

[emerson]:

hey guy just do what you got to do and now definitely is becoming a

[emerson]:

marketability thing

steed]:

oh

[emerson]:

of and like hey our supply chain is solid which is a huge advantage right

[emerson]:

now where supply chains are struggling like significantly i mean i always joke about it

[emerson]:

like my receiving the hairline is from the past two years of supply chain you

[emerson]:

know it is very

steed]:

i'm

[emerson]:

pretty

steed]:

bold

[emerson]:

nearly i

steed]:

because

[emerson]:

know

steed]:

of it i mean come of

[emerson]:

and you're on the marketing team

steed]:

gez

chowdhary]:

yeah

[emerson]:

so it's like

steed]:

oh

[emerson]:

it definitely is a nearly business it's competitive it's crazy but people are understanding like

[emerson]:

how important how valuable a structured and solid supply chain is so as you can

[emerson]:

offer that that definitely becomes ye have more marketable and it's going to give you

[emerson]:

that upper edge on your competitors

steed]:

hm

[emerson]:

i mentioned and hinted at it before about hey we're ready for story time you

[emerson]:

if you had to create another product it would obviously yea we kind of get

[emerson]:

to this point the podcastes it if you had to start actually yeah let's get

[emerson]:

that story

steed]:

my

[emerson]:

rest i'm jumping ahead a little bit i'm just anxious you got me

steed]:

it's

[emerson]:

thinking

steed]:

exciting

[emerson]:

about it yeah i'm excited about it i don't know if you had to start

[emerson]:

a different product based business today what would it be and why what's your kind

[emerson]:

of hit lil bit excited t see what it is

chowdhary]:

well one of the ones i'm

steed]:

no

chowdhary]:

actually quite serious about what i mentioned earlier

[emerson]:

oh

chowdhary]:

that i helping consumers there

steed]:

yes

chowdhary]:

are

steed]:

yeah

chowdhary]:

two hundred million fifty

[emerson]:

oh

chowdhary]:

million prime subscribers if you add

steed]:

oh

chowdhary]:

up on fifty million times hundred thirty nine bucks a year that's a lot of

steed]:

m

chowdhary]:

money and if you can help consumers recover that because i think

steed]:

a

chowdhary]:

holding people accountable you know is important

[emerson]:

yeah

chowdhary]:

i mean there are fbreimbersement services

[emerson]:

oh

steed]:

i

chowdhary]:

so i think why why not for consumers somebody who's act ting

[emerson]:

m

chowdhary]:

on behalf of the consumer

steed]:

ah

chowdhary]:

you know there's a and it helps you know it helps the brands and the

chowdhary]:

networks

steed]:

yes

chowdhary]:

uphold their promises

steed]:

no

chowdhary]:

the other

[emerson]:

yeah

chowdhary]:

one this is something i always get around with my family

[emerson]:

u

chowdhary]:

because i'm this

steed]:

i

chowdhary]:

massive

[emerson]:

h

chowdhary]:

i'm an innovation geek i'm all about thinking about the future thinking about the things

chowdhary]:

that are not obvious and thinking

steed]:

yes

chowdhary]:

about things that are hard and when i look at the automation the home automation

chowdhary]:

world and i

[emerson]:

i

chowdhary]:

see

steed]:

i

chowdhary]:

dirty dishes and the sink

steed]:

yeah

[emerson]:

oh

chowdhary]:

and

[emerson]:

h

chowdhary]:

i like this thing has never changed in the last

[emerson]:

oh

chowdhary]:

million years if there is nano technology nano robots that you could leave it there

chowdhary]:

rather than having to move them from the

steed]:

oh

chowdhary]:

from the sink to the dish washer which is one of my biggest pet paves

[emerson]:

oh

chowdhary]:

and i l h you know

[emerson]:

yeah

chowdhary]:

pulled up for that because i so i think somebody is going to invent a

chowdhary]:

new dish washer that is inside the same but completely re imagined

steed]:

a

chowdhary]:

on i had time from my

[emerson]:

it

chowdhary]:

day job i would probably work on that and create something so revolutionary that it

chowdhary]:

will transform the old dish washer i think there is an opportunity there

[emerson]:

oh

steed]:

you're giving me all sorts of ideas i think the same thing for dirty clothes

steed]:

it's like one of those things

[emerson]:

yeah

steed]:

that just never goes away it just won't fold itself and it just

[emerson]:

uh

steed]:

won't wash itself so why not a hamper that does the same thing right just

[emerson]:

h okay

steed]:

spits out your clothes maybe it just chooses your outfit for you i mean why

steed]:

not

[emerson]:

i'm not sure my wife will like that aspect of she likes to sit there

[emerson]:

and try three or four elfits on

steed]:

maybe maybe for guys that will

[emerson]:

the

steed]:

just

[emerson]:

guy

steed]:

spit out your

chowdhary]:

oh

steed]:

outfit oh

[emerson]:

that is awesome that's a real kay

steed]:

ah

[emerson]:

stay tuned and wait for this new dish washer coming on i'm excited to see

steed]:

yeah

[emerson]:

what that that turns

steed]:

there's

[emerson]:

into

steed]:

something there there's something there excellent

[emerson]:

a

steed]:

and then so for a lot of

[emerson]:

oh

steed]:

our audience they're just getting started out there maybe just in the early stages of

steed]:

their business recently started what's the best piece of it vice that you would give

steed]:

to somebody who's starting their business right now

chowdhary]:

i would say you know i hear

steed]:

yeah

chowdhary]:

a lot of companies and entrepreneurs

[emerson]:

oh

chowdhary]:

you know and myself included this is an advice based on my own learnings you

chowdhary]:

know they want in stealth mode you know they they they're spending so much time

chowdhary]:

building and getting

steed]:

yeah

chowdhary]:

everything perfect and then they launch

[emerson]:

oh

chowdhary]:

and nobody shows up

steed]:

crickets

chowdhary]:

you know um because they are

[emerson]:

ah

chowdhary]:

perfecting everything i think it's just um be scrappy go out there there is no

chowdhary]:

such thing as being stealth you know i mean if

steed]:

no

[emerson]:

m

chowdhary]:

there are

steed]:

m

chowdhary]:

more idea as that are left unimplemented on the u s p to website that

chowdhary]:

you can search all day long and

[emerson]:

yah

chowdhary]:

these crazy innovative things it's about doing not just thinking you know bias for

steed]:

i

chowdhary]:

action you know if you're retail business you should be selling you know before you

chowdhary]:

have anything figured out take the pre order you know worst case you have to

chowdhary]:

reset the customer expectation you don't want to

[emerson]:

yeah

chowdhary]:

invest an enormous mout of time

[emerson]:

i

chowdhary]:

and then find out that nobody wants your product

[emerson]:

oh

chowdhary]:

or the demand is not there and so on so you know just bias

[emerson]:

yes

chowdhary]:

for action but definitely study the market you know don't don't you know it's it's

chowdhary]:

i'm an

[emerson]:

oh

chowdhary]:

entrepreneur

steed]:

yeah

chowdhary]:

you know highly

steed]:

yeah

chowdhary]:

optimistic you know believe in everything i do but you know don't underestimate the competition

chowdhary]:

you know don't think you are the first one there's always people that are smarter

chowdhary]:

that are more hard working they are always so there is there is a lot

chowdhary]:

of competition and if you can surface that early you would be better

[emerson]:

yeah

chowdhary]:

prepared and create distinction differentiation

[emerson]:

oh

chowdhary]:

unless

[emerson]:

ah

chowdhary]:

you have massive execution shops you know innovation

steed]:

a

chowdhary]:

and differentiation always wins and it's hard because creating something s truly differentiate d takes

chowdhary]:

a lot of time and effort but in the end those are the products that

chowdhary]:

went back

[emerson]:

i think it's a weird movement right now if you're on like instagram or facebook

[emerson]:

or tiktok whatever it's like

steed]:

yea

[emerson]:

grow in stealth and then amaze it's ike this weird like thing i've seen trending

[emerson]:

on it if you're like trying to like

steed]:

yeah

[emerson]:

and like grow in secret i'm like i feel it's a really weird way of

[emerson]:

doing like then you'll no for girl like people don't know what you're doing and

[emerson]:

so i think it's definitely like very valid is you'll notice like every like most

[emerson]:

part as is podcast or some o that that son's like like that's made it

[emerson]:

they're usually like hey build it with someone like have a t behind you collaborate

[emerson]:

i forward you know i think a lot of people for some reason think they

[emerson]:

can just one day put up new commerce store and while they got it without

[emerson]:

telling anyone or it's like you got to drive the traffic somewhere you gotta tell

[emerson]:

people you're doing take them on that journey and that's

steed]:

m

[emerson]:

it big part of business right now is taking people on that journey if it's

[emerson]:

you creating something or

steed]:

m

[emerson]:

doing something or building omething whatever it is bring your audience on that journey i

[emerson]:

think it's a really weird thing that people are trying to do i grow stealthily

[emerson]:

i don't get it so

chowdhary]:

uh

steed]:

yeah

chowdhary]:

uh

[emerson]:

but that's awesome um kind of wrap up our final question we ask is what

[emerson]:

can our audience do for you is there anything that you and your team are

[emerson]:

looking forward for referals or you're hiring connections

steed]:

no

[emerson]:

or something audience can can do for you and your your business

chowdhary]:

three things you know one

[emerson]:

m

chowdhary]:

anybody who is looking for vest in class fulfillment services affordable

[emerson]:

ye

chowdhary]:

please

steed]:

we

chowdhary]:

hop on to a dot

steed]:

yeah

chowdhary]:

and you know check us out fill out of form will be

steed]:

yeah

chowdhary]:

happy to talk to you no obligation

steed]:

yeah a

chowdhary]:

number two if you are running a best in class warehouse size is not important

chowdhary]:

as long as your

steed]:

the

chowdhary]:

metrics are awesome and you're looking to monetize access capacity again visit kah dot i

chowdhary]:

and contact us we can put

steed]:

ah

chowdhary]:

some extra cash in your pocket and so those are those are two and number

chowdhary]:

three you know we're certainly looking for marketers who have the supply chain fulfillment experience

chowdhary]:

that can help spread this word to people like you so that i can be

chowdhary]:

speaking to more people rather than being in stall so

[emerson]:

there you go

steed]:

there

chowdhary]:

so

steed]:

it is

chowdhary]:

so yeah this is an invitation to any rock star marketers

[emerson]:

yeah

chowdhary]:

with retail commerce

[emerson]:

yeah

chowdhary]:

d d c fulfillment background we would love to

[emerson]:

yeah

chowdhary]:

work with them

steed]:

excellent

[emerson]:

who

steed]:

well man you've got some serious passion that we can

[emerson]:

oh

steed]:

like we can feel that we get excited about those things and we're noting out

steed]:

over here

[emerson]:

u

steed]:

right

[emerson]:

h

steed]:

and to be honest

[emerson]:

h

steed]:

i loved talking with you i think you you have a certain energy that makes

steed]:

it fun to talk about maybe

[emerson]:

yeah

steed]:

like emerson says the unsexy part of of commerce but thanks

[emerson]:

you're a

steed]:

for

[emerson]:

sixty

steed]:

hopping on

[emerson]:

guy

steed]:

with

[emerson]:

to

steed]:

us to

[emerson]:

us

steed]:

day but

chowdhary]:

yeah

steed]:

where can our audience find you if they want to connect with you learn more

[emerson]:

oh

steed]:

asumingdot but is there anywhere else

chowdhary]:

yes

[emerson]:

yeah

chowdhary]:

absolutely first of all i'm really honored to be part of this

steed]:

is

chowdhary]:

and you guys are

[emerson]:

ah

chowdhary]:

doing an amazing job

[emerson]:

ah

chowdhary]:

and so appreciate

steed]:

i

chowdhary]:

people who are listening to this and you guys which

[emerson]:

oh

steed]:

m

chowdhary]:

and people can find me linked in in where active

[emerson]:

okay

chowdhary]:

you just google my name ye it's a common name but just make sure you

chowdhary]:

find the hot guy

[emerson]:

oh

steed]:

eh

chowdhary]:

and of course dot i if you you know if you send me connect with

chowdhary]:

me on linked in send me a message i will personally reply i promise you

chowdhary]:

that and and ultimately kahut's vision is to become the fabric of connection

steed]:

ship

chowdhary]:

you pear to appear collaboration

[emerson]:

oh

chowdhary]:

so are our vision goes much larger than simply

[emerson]:

it

chowdhary]:

fulfillment we're creating

[emerson]:

m

chowdhary]:

appear to per collaboration platform for retailers and brands and that's an that's reflected in

chowdhary]:

our logoainour slogan our tag line called power of many so

[emerson]:

m

chowdhary]:

our purpose is much

[emerson]:

right

chowdhary]:

greater than profit

[emerson]:

oh

chowdhary]:

so i want all our audience and listeners to know that and once again thanks

chowdhary]:

for having me

steed]:

amazing

[emerson]:

awesome

steed]:

thank you well hopefully talk to you again soon

chowdhary]:

absolutely

steed]:

okay

[emerson]:

sweet

steed]:

all right there

[emerson]:

awesome