How many times has your brand heard from a customers “well, Amazon does it!”? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping.
In this episode we talk with Manish Chowdhary, an expert in the logistics and shipping world. He is the founder of Cahoot, a company that enables these fast a free shipping methods for eCommerce brands. Manish is a walking dictionary when it comes to the shipping, warehousing, and logistics industries.
Cahoot is a peer-to-peer network that makes it so you can unlock Amazon-like shipping times for your eCom brand. Just think, the Uber of eCommerce fulfillment. For more information about Cahoot.
Whether you use Cahoot or not, the future of eCommerce is fast and free shipping for customers. It is time to face that reality and see how you can unlock that ability for your brand.
Transcript
yeah
[russell_steed] 00:00:00
it's it's bad luck if i don't get it
[emerson]:uh
[russell_steed] 00:00:03
two times
[emerson]:yeah
[russell_steed] 00:00:04
but anyway
[russell_steed] 00:00:07
hey everyone welcome
[emerson]:oh
[russell_steed] 00:00:08
back to the share house podcast today we've got a great episode we're going to
[russell_steed] 00:00:11
be chatting with manicechadri he is the co and founder at cahoot which we're going
[russell_steed] 00:00:16
t get into that in just a minute but really quick will you give us
[russell_steed] 00:00:20
intro um on your background and your experience because i know there's a wealth of
[russell_steed] 00:00:24
knowledge just ready to come out
[emerson]:yeah
[manish_chowdhary] 00:00:27
thank you russell and thank you anderson for having me great to be here my
[emerson]:oh
[manish_chowdhary] 00:00:30
name is again mine share founder on c of hot
[russell_steed] 00:00:33
m
[manish_chowdhary] 00:00:34
kahoutis the world's first
[russell_steed] 00:00:35
yes
[manish_chowdhary] 00:00:35
peartoppear or fulfil a network been working on this problem of free and fast shipping
[russell_steed] 00:00:41
so
[manish_chowdhary] 00:00:42
and how to maintain a fordability for a very long time i
[russell_steed] 00:00:47
ah
[manish_chowdhary] 00:00:48
also prior to kahout i was involved in building one of the first de commerce
[russell_steed] 00:00:52
yes
[manish_chowdhary] 00:00:52
platforms
[russell_steed] 00:00:52
yes
[manish_chowdhary] 00:00:53
and then went
[russell_steed] 00:00:54
yeah
[manish_chowdhary] 00:00:54
on to build a leading over management inventory management system so be dealing with brands
[russell_steed] 00:01:00
ah
[manish_chowdhary] 00:01:00
and retails for over two decades and know what their pain points are and kahout
[manish_chowdhary] 00:01:05
is designed to help them get some relief
[russell_steed] 00:01:07
s
[manish_chowdhary] 00:01:07
on fulfillment side and meeting
[russell_steed] 00:01:10
i
[manish_chowdhary] 00:01:10
the new consumer expectations
[russell_steed] 00:01:12
oh
[emerson]:man you're just really talking about comes world man
[russell_steed] 00:01:15
oh
[emerson]:i mean you're just diving into it head first is your background or like experts
[emerson]:and it's all like software teck are you much of a par yourself are you
[emerson]:more of like telling developers like his is what we need we need to build
[emerson]:or what is your project management kind of coming to play there
[manish_chowdhary] 00:01:30
yeah yeah i mean i started out as a quoter as a programmer
[emerson]:cool
[manish_chowdhary] 00:01:37
years ago so i have the technology background so it as
[russell_steed] 00:01:40
yes
[manish_chowdhary] 00:01:40
it always helps to know
[emerson]:oh
[manish_chowdhary] 00:01:42
the technology from side out um and having built and quoted the first comers platform
[manish_chowdhary] 00:01:48
things shopplify but
[emerson]:oh
[manish_chowdhary] 00:01:50
twenty years
[russell_steed] 00:01:50
yes
[manish_chowdhary] 00:01:50
ago
[emerson]:oh
[manish_chowdhary] 00:01:51
you know
[russell_steed] 00:01:51
yes
[manish_chowdhary] 00:01:51
so back then
[emerson]:i
[manish_chowdhary] 00:01:53
there there were very very few systems out so
[russell_steed] 00:01:55
yes
[manish_chowdhary] 00:01:55
we were one of the first people to enable you know s m b s
[manish_chowdhary] 00:01:59
to do it yourself store with a point and clickinterface
[russell_steed] 00:02:02
yes
[manish_chowdhary] 00:02:03
which is what has become shopifies of the world so but now
[emerson]:m
[manish_chowdhary] 00:02:07
of course most of
[russell_steed] 00:02:09
oh
[manish_chowdhary] 00:02:09
my time goes in still product design i think that is very very passionate about
[manish_chowdhary] 00:02:14
the product i'm very passionate
[russell_steed] 00:02:16
so
[manish_chowdhary] 00:02:16
about problem solving
[emerson]:yeah
[manish_chowdhary] 00:02:18
but but also aligning business with technology to ensure that our customers get great value
[manish_chowdhary] 00:02:26
and and with a very high emphasis on innovation doing something unique creating great value
[manish_chowdhary] 00:02:32
you know if you can do something amazing
[emerson]:oh
[manish_chowdhary] 00:02:34
that can create annex the value
[emerson]:yeah
[manish_chowdhary] 00:02:37
and even though it might be very hard that's the kind of
[russell_steed] 00:02:39
yes
[manish_chowdhary] 00:02:39
stuff i like to work on
[russell_steed] 00:02:41
so
[emerson]:m
[russell_steed] 00:02:42
emerson
[emerson]:oh
[russell_steed] 00:02:42
and i come from a background of commerce merchants so we've we've experienced the headaches
[russell_steed] 00:02:48
and the pains and the sorrows and the blood sweat
[emerson]:oh
[russell_steed] 00:02:50
and tears that go to fulfillment specifically because you know
[manish_chowdhary] 00:02:54
oh
[russell_steed] 00:02:54
i would say that's probably like the number one most complained about
[manish_chowdhary] 00:02:57
m
[russell_steed] 00:02:57
part
[manish_chowdhary] 00:02:57
oh
[russell_steed] 00:02:58
of commerce for like brands as the most complaints come from that fulfillment that that
[russell_steed] 00:03:04
shipping experience and then you know everything else is
[emerson]:oh
[russell_steed] 00:03:07
like kind of ancillary to that so with all of your experience
[emerson]:yeah
[russell_steed] 00:03:10
it kind of it sounds like most of your your background is kind of within
[russell_steed] 00:03:14
that realm of fillment supply chain and kind of enabling
[emerson]:oh
[russell_steed] 00:03:19
commerce
[emerson]:oh
[russell_steed] 00:03:19
in a certain way so you've seen a lot of changes over the years what
[russell_steed] 00:03:24
would you say are like maybe some of the biggest changes that i've had and
[russell_steed] 00:03:28
recently and how the fulfillment industry has changed with all the supply chain craziness over
[russell_steed] 00:03:32
the past two years have been nuts but
[manish_chowdhary] 00:03:37
yes so one big chain that just happened in april of this year and we
[manish_chowdhary] 00:03:42
are yet to
[russell_steed] 00:03:43
yeah
[manish_chowdhary] 00:03:43
feel the impact of that but i predict that that is
[russell_steed] 00:03:45
yes
[manish_chowdhary] 00:03:46
going to be a massive change
[emerson]:oh
[russell_steed] 00:03:47
oh
[manish_chowdhary] 00:03:47
it is a calf call call to action for a lot of folks which is
[manish_chowdhary] 00:03:51
the launch of amazons by with prime program if
[russell_steed] 00:03:56
yeah
[manish_chowdhary] 00:03:56
you're familiar essentially amazon over the last eighteen twenty year
[emerson]:oh
[russell_steed] 00:04:01
yes
[manish_chowdhary] 00:04:01
it has built his massive network of and created the amazon prime loyalty program which
[manish_chowdhary] 00:04:07
is the world's
[emerson]:oh
[manish_chowdhary] 00:04:08
most successful loyalty program and and why that's driving tons of value for amazon
[russell_steed] 00:04:13
yeah
[manish_chowdhary] 00:04:14
and just about everyone and i can almost bet twenty bucks that all three of
[emerson]:uh
[manish_chowdhary] 00:04:17
us are amazon prime members if i'm wrong
[russell_steed] 00:04:20
yep
[emerson]:yeah take my twenty
[russell_steed] 00:04:22
yep
[manish_chowdhary] 00:04:23
so so but what's what's happened
[russell_steed] 00:04:25
it
[manish_chowdhary] 00:04:25
now
[emerson]:yeah
[manish_chowdhary] 00:04:26
and just to give a little bit background amazon spent thirty five
[russell_steed] 00:04:30
oh
[manish_chowdhary] 00:04:30
billion something close to that basically in twenty twenty and twenty twenty one right after
[manish_chowdhary] 00:04:35
the pandemic i mean they essentially went on overdrive and they
[russell_steed] 00:04:39
yes
[manish_chowdhary] 00:04:39
spent more in those two years
[russell_steed] 00:04:41
two years
[manish_chowdhary] 00:04:41
than they had spent in the previous eighteen years on logistics and infrastructure and they
[manish_chowdhary] 00:04:47
went and built
[emerson]:m
[manish_chowdhary] 00:04:48
five hundred seventeen new facilities in those two years some i think hundred and seventy
[manish_chowdhary] 00:04:55
six million square feet they added
[russell_steed] 00:04:57
yeah
[manish_chowdhary] 00:04:57
you know this was part of a larger program plan but i think russell looks
[manish_chowdhary] 00:05:01
like you have a question or some
[russell_steed] 00:05:03
no
[emerson]:m
[russell_steed] 00:05:03
no i just that's crazy i didn't
[emerson]:oh
[russell_steed] 00:05:05
i haven't heard all those in the millions of square that's nuts
[emerson]:disgust him
[manish_chowdhary] 00:05:09
so so massively increase their footprint and of course
[russell_steed] 00:05:13
yes
[manish_chowdhary] 00:05:14
then
[russell_steed] 00:05:14
yeah
[manish_chowdhary] 00:05:14
all of a sudden you know the pandemic commerce growth stopped
[russell_steed] 00:05:17
to
[manish_chowdhary] 00:05:19
or rather it slowed down dramatically and they announced this that they were leasing off
[manish_chowdhary] 00:05:24
some space um and so people thought that the overbuilt
[russell_steed] 00:05:29
yes
[manish_chowdhary] 00:05:29
their profit ability for q
[emerson]:oh
[manish_chowdhary] 00:05:31
went down but you know a and does not think short term you know they
[manish_chowdhary] 00:05:35
think many years
[russell_steed] 00:05:36
yes
[manish_chowdhary] 00:05:36
out and essentially you know this was all part of amazon converting their
[russell_steed] 00:05:41
a
[manish_chowdhary] 00:05:41
fulfillment to fulfillment as a service
[emerson]:oh
[manish_chowdhary] 00:05:43
for any brand any taylor on any channel just like what they did with a
[manish_chowdhary] 00:05:48
w s the technology on and buy with prime for those of the folks in
[manish_chowdhary] 00:05:54
the audience who may not be familiar it is
[russell_steed] 00:05:57
yes
[manish_chowdhary] 00:05:57
program that allows merchants to install the familiar prime button on their website whether it's
[manish_chowdhary] 00:06:04
you know if you have a magenta site if you have a word press site
[manish_chowdhary] 00:06:07
or who commerce or and shop if you can now have your consumers have your
[manish_chowdhary] 00:06:13
customers check out using the amazon prime account and merchants will place the inventory b
[manish_chowdhary] 00:06:21
a fulfillment by amazon warehouses and they will be able to avail of all the
[manish_chowdhary] 00:06:26
prime benefits on any website that supports by with prime not only on amazon dot
[russell_steed] 00:06:32
so
[manish_chowdhary] 00:06:33
com and why this is
[russell_steed] 00:06:34
this
[manish_chowdhary] 00:06:34
a
[russell_steed] 00:06:34
is
[manish_chowdhary] 00:06:34
major event in my opinion is because essentially amazon taught us all to expect to
[manish_chowdhary] 00:06:40
day delivery three years
[russell_steed] 00:06:41
yes
[manish_chowdhary] 00:06:41
ago
[emerson]:hm
[manish_chowdhary] 00:06:42
they taught us to expect one day delivery
[russell_steed] 00:06:43
he
[manish_chowdhary] 00:06:44
now
[emerson]:oh
[manish_chowdhary] 00:06:45
they're teaching and training the audience to expect that everywhere not just
[russell_steed] 00:06:49
i just
[manish_chowdhary] 00:06:49
on amazon and so i believe that this is
[russell_steed] 00:06:52
yes
[manish_chowdhary] 00:06:52
a call to action for every brand every retailer
[russell_steed] 00:06:55
oh
[manish_chowdhary] 00:06:55
that if you're not offering one day to day delivery
[russell_steed] 00:06:58
i
[manish_chowdhary] 00:06:59
you are behind the eight ball and i think you need to catch up quickly
[manish_chowdhary] 00:07:03
because there's a concept that you know that i've learned it's called gradually and then
[manish_chowdhary] 00:07:09
suddenly you know this is
[russell_steed] 00:07:10
is
[emerson]:m
[manish_chowdhary] 00:07:10
amazon has been building
[emerson]:m
[manish_chowdhary] 00:07:11
this up for the last twenty years eighteen twenty years
[russell_steed] 00:07:14
yes
[manish_chowdhary] 00:07:14
and then all of a sudden you know you get the tipping point and we
[manish_chowdhary] 00:07:18
will i believe that this is one of those tipping points that any brand any
[manish_chowdhary] 00:07:22
retailer that does not believe in free and fast shipping or delivery for the customer
[manish_chowdhary] 00:07:26
is probably ignoring the reality that's staring at
[russell_steed] 00:07:29
yeah
[manish_chowdhary] 00:07:29
them so that's one of the big
[russell_steed] 00:07:31
no that's a that's a great point i can't i don't know the amount of
[russell_steed] 00:07:35
time that we received received emails from customers like well amazon does it er okay
[russell_steed] 00:07:39
well
[emerson]:uh
[russell_steed] 00:07:40
we're not amazon but now amazon is making it so that we
[emerson]:h
[russell_steed] 00:07:43
we kind of can be in certain ways and there's definitely i've seen that expectation
[russell_steed] 00:07:47
from consumers
[manish_chowdhary] 00:07:49
oh
[emerson]:it's really interesting about it so you are focused in the three p industry how
[emerson]:does this affect other three p s that are in the space and seeing he
[emerson]:if amazon is now giving people this opportunity to you call like fashion free delivery
[emerson]:how does that affect other three p s in that industry in general of people
[emerson]:that already have their own warehouse and are doing self fulfilment or using other three
[emerson]:pshldoesanything that affects that industry
[manish_chowdhary] 00:08:16
yep commerce and ovid nineteen has led to enormous
[emerson]:oh
[manish_chowdhary] 00:08:21
boom and industrial
[emerson]:yeah
[manish_chowdhary] 00:08:25
real estate space vacancy is an
[emerson]:yeah
[manish_chowdhary] 00:08:28
all time low
[emerson]:m
[manish_chowdhary] 00:08:30
in simple words you cannot find warehouses um rent
[emerson]:oh
[manish_chowdhary] 00:08:34
is an all time high
[russell_steed] 00:08:35
ah
[manish_chowdhary] 00:08:36
so
[russell_steed] 00:08:37
so
[manish_chowdhary] 00:08:37
three p ls who have their leases coming up for renewal because there's just no
[manish_chowdhary] 00:08:42
not enough capacity out there which means prices are going up the cost
[emerson]:oh
[manish_chowdhary] 00:08:47
is going up and in the u s
[russell_steed] 00:08:49
yes
[manish_chowdhary] 00:08:50
three
[emerson]:m
[manish_chowdhary] 00:08:50
p l industry is comprised that about twenty one thousand three p l it's a
[manish_chowdhary] 00:08:54
data from a trusted
[russell_steed] 00:08:56
yes
[manish_chowdhary] 00:08:56
source twenty one thousand three p l companies may be there may be little bit
[manish_chowdhary] 00:09:00
more number of facilities two thirds of the three p
[emerson]:oh
[manish_chowdhary] 00:09:05
l are
[russell_steed] 00:09:05
oh
[manish_chowdhary] 00:09:06
what we call mom and pop operators these are folks that have either one two
[manish_chowdhary] 00:09:11
or three facilities majority of them have one facility the remaining one third are the
[russell_steed] 00:09:18
yeah
[manish_chowdhary] 00:09:18
large
[emerson]:oh
[manish_chowdhary] 00:09:19
enterprise like the prolagesses
[emerson]:ah
[manish_chowdhary] 00:09:20
of the world that are the landlords that supply and service folks like amazon mass
[manish_chowdhary] 00:09:27
and the largest companies so for the vast
[emerson]:oh
[manish_chowdhary] 00:09:30
majority
[russell_steed] 00:09:30
listen
[manish_chowdhary] 00:09:31
of online retailers or brands and retailers and the second the two thirds
[russell_steed] 00:09:37
eh
[manish_chowdhary] 00:09:37
the mom and pop operators
[russell_steed] 00:09:39
yes
[manish_chowdhary] 00:09:39
are the solution but there are course having to pass on all those costs and
[manish_chowdhary] 00:09:44
we know what's happening with labor the single
[emerson]:ah
[manish_chowdhary] 00:09:47
biggest expense in a three p l is labor followed
[emerson]:what
[manish_chowdhary] 00:09:50
by rent and both of them are seeing double digit increases and all of that
[manish_chowdhary] 00:09:56
is being passed on to the brand to the retailer and the dichotomy is on
[manish_chowdhary] 00:10:01
the second side
[emerson]:oh
[manish_chowdhary] 00:10:02
the consumer is expecting fast
[russell_steed] 00:10:04
yes
[manish_chowdhary] 00:10:04
ter and free shipping nobody wants to
[russell_steed] 00:10:07
as
[manish_chowdhary] 00:10:07
pay for shipping prime amazon prime
[emerson]:oh
[manish_chowdhary] 00:10:09
used to be a two day shipping program
[emerson]:yeah
[manish_chowdhary] 00:10:11
amazon is gradually pushing that to one day delivery and now the brand is caught
[manish_chowdhary] 00:10:16
in the middle of the retail is caught in the middle how do you service
[manish_chowdhary] 00:10:19
that you can't quite pass on all the costs so three p l industry is
[manish_chowdhary] 00:10:24
in a state of flux and kahoutis a platform that we built
[russell_steed] 00:10:28
yeah
[manish_chowdhary] 00:10:29
that how and we stitch this together
[russell_steed] 00:10:31
to
[manish_chowdhary] 00:10:31
how can we help these independent three p l to join part of a larger
[manish_chowdhary] 00:10:36
network because the world is moving from single note fulfilment or two not fulfillment too
[manish_chowdhary] 00:10:42
highly distributed fulfillment and chot wants to be
[russell_steed] 00:10:44
oh
[manish_chowdhary] 00:10:44
the fabric to help you know these
[emerson]:yeah
[manish_chowdhary] 00:10:47
three p s come together
[russell_steed] 00:10:48
yeah
[manish_chowdhary] 00:10:49
so brand gets can take advantage of them in addition to
[emerson]:yeah
[manish_chowdhary] 00:10:52
three p s helping them selves and carving out of future does brighter for themselves
[emerson]:are you an encyclopedia man you have disastats like that just like ripping
[russell_steed] 00:11:02
bom
[emerson]:em like you write it down
[manish_chowdhary] 00:11:03
yeah
[emerson]:write it down
[manish_chowdhary] 00:11:04
yeah
[emerson]:like killing i'm not sure if you're a fulfillment or you're like a real estate
[emerson]:go to or like have the these data points i love
[russell_steed] 00:11:11
m
[emerson]:it that's awesome definitely now you're talking about so thanks for sharing the statistics is
[emerson]:definitely insane
[russell_steed] 00:11:16
oh
[emerson]:to see how big the industry is in supply chain which definitely like always talk
[emerson]:about it's a non sexy part of business most people don't want to talk about
[emerson]:it don't know how to talk about it and don't know the intricacies of everything
[emerson]:going on you just see it from a merchant or from a customers
[russell_steed] 00:11:30
yeah
[emerson]:standpoint you just hit the bye button and then it's up posed to your house
[manish_chowdhary] 00:11:33
yes
[emerson]:you don't see all the back and side of things so it's really really interesting
[emerson]:is always good to see how big and massive of an industry where we're dealing
[emerson]:with you with supply chain and fulfilment
[manish_chowdhary] 00:11:44
hm
[russell_steed] 00:11:44
m
[emerson]:so kind tell us a little bit
[russell_steed] 00:11:45
yeah
[emerson]:you're gonna talk about it's really an
[russell_steed] 00:11:48
oh
[emerson]:interesting model which i think our listeners
[russell_steed] 00:11:51
he
[emerson]:some con take take some notes on this you talk about being like pertoprfulfilment a
[emerson]:little bit can i've explained what that is what that entails who
[russell_steed] 00:11:59
oh
[emerson]:that benefits and how that benefits different merchants or customers
[manish_chowdhary] 00:12:03
absolutely cahoots the world's first pear to par order fulfillment network essentially we have a
[manish_chowdhary] 00:12:11
large network of warehouses nation wide and most of these warehouses belong to other brands
[manish_chowdhary] 00:12:18
and retailers that have access capacity
[russell_steed] 00:12:20
i
[manish_chowdhary] 00:12:21
these
[russell_steed] 00:12:21
yes
[manish_chowdhary] 00:12:21
are professional brands
[emerson]:oh
[manish_chowdhary] 00:12:23
that are that are at the top of their game in terms of fulfillment
[emerson]:yeah
[manish_chowdhary] 00:12:27
and they have
[russell_steed] 00:12:27
they have
[manish_chowdhary] 00:12:28
access capacity let's say they have ten twenty forty fifty thousand square feet of ccess
[manish_chowdhary] 00:12:32
capacity in their in their facility
[russell_steed] 00:12:34
is
[manish_chowdhary] 00:12:35
they joined kahout as a fulfillment partner and get
[russell_steed] 00:12:38
yeah
[manish_chowdhary] 00:12:38
and have an op unity to monetize this excess capacity for the very first time
[manish_chowdhary] 00:12:43
and takes care of
[russell_steed] 00:12:44
yeah
[manish_chowdhary] 00:12:44
all the other um overhead
[russell_steed] 00:12:47
yeah
[manish_chowdhary] 00:12:48
sales
[russell_steed] 00:12:48
see
[manish_chowdhary] 00:12:48
marketing they just so the analogy i
[emerson]:yeah
[manish_chowdhary] 00:12:51
would use is like writing for ober you know
[emerson]:m
[manish_chowdhary] 00:12:54
you fill out an application ober will do diligence if you pass those due diligence
[manish_chowdhary] 00:13:00
you turn on the app and you start writing you know you don't have to
[manish_chowdhary] 00:13:03
worry
[emerson]:what
[manish_chowdhary] 00:13:04
about where the driver is going to come how are you going to get paid
[manish_chowdhary] 00:13:07
are you going to get paid enough because that's cahoots responsibility so that's
[emerson]:yeah
[manish_chowdhary] 00:13:11
one side of the huts network which is the fulfillment partners and what is the
[manish_chowdhary] 00:13:16
advantage for our clients which are the brands and retailers we're looking for fulfilment services
[manish_chowdhary] 00:13:21
because
[russell_steed] 00:13:22
es
[manish_chowdhary] 00:13:22
of our unique innovation we're able to drive the cost down you know as we
[manish_chowdhary] 00:13:27
just shared
[russell_steed] 00:13:27
just
[manish_chowdhary] 00:13:27
that rent is an all time high labor is an all time high but because
[manish_chowdhary] 00:13:32
of this innovation kahota's unlocking capacity that has previously not been available and therefore we're
[manish_chowdhary] 00:13:38
able to drive that cast down but that trend and the net advantage
[russell_steed] 00:13:41
m
[manish_chowdhary] 00:13:42
for our clients is
[russell_steed] 00:13:44
yes
[manish_chowdhary] 00:13:44
lower cost and higher quality because we're not only reducing the cost
[emerson]:oh
[manish_chowdhary] 00:13:49
of really lowering the cost but also raising
[russell_steed] 00:13:53
yes
[manish_chowdhary] 00:13:53
the standard on quality and we do a because kahutis one of the very few
[manish_chowdhary] 00:13:58
fulfillment network that supports amazon seller full full prime which is
[emerson]:m
[manish_chowdhary] 00:14:03
absolutely the goal standard of fulfillment in the u s and we are abe to
[manish_chowdhary] 00:14:07
do that through a unique technology unique business model and combination of people process in
[manish_chowdhary] 00:14:13
technology
[emerson]:yeah
[russell_steed] 00:14:14
yeah from what i understand there
[emerson]:oh
[russell_steed] 00:14:15
are only maybe a handful of people that are proved to be merchant fulfilled prime
[russell_steed] 00:14:22
so i mean that is i can vouch for that that is a kind of
[russell_steed] 00:14:25
a gold standard you have to be
[emerson]:m
[russell_steed] 00:14:27
you have to know what you're doing
[emerson]:oh
[russell_steed] 00:14:28
to have that status so um i think kind of from what you saying is
[russell_steed] 00:14:33
that this is a benefit and a win for the brand because you're driving down
[russell_steed] 00:14:37
costs but then it's also since it's kind of like the bar people are able
[russell_steed] 00:14:40
to unlock extra revenue from their warehouses that they're not using then all in all
[russell_steed] 00:14:46
you have a ton of warehouses across the country and i'm assuming that will reduce
[russell_steed] 00:14:51
the delivery times that we're seeing so we're able to now compete with the amazon
[russell_steed] 00:14:55
prime expectation
[manish_chowdhary] 00:14:57
yeah exactly right russell because chot enables you to because we support amazon self full
[manish_chowdhary] 00:15:03
full prime we can support the same exact delivery expectations on any channel so whether
[manish_chowdhary] 00:15:10
you're selling
[russell_steed] 00:15:10
it's
[manish_chowdhary] 00:15:11
on shop
[russell_steed] 00:15:11
so
[manish_chowdhary] 00:15:12
or big commerce or any website because once the inventory is distributed
[emerson]:yeah
[manish_chowdhary] 00:15:15
we don't differentiate
[emerson]:yeah
[manish_chowdhary] 00:15:16
whether the order comes amazon or whether it comes from your website
[russell_steed] 00:15:20
oh
[manish_chowdhary] 00:15:20
and you're right we're reducing the transit time but also
[russell_steed] 00:15:24
we
[manish_chowdhary] 00:15:24
reducing the shipping cost because the products
[emerson]:oh
[manish_chowdhary] 00:15:27
are traveling shorter distances so
[russell_steed] 00:15:29
uh
[manish_chowdhary] 00:15:29
it's a ben and finally it's a benefit
[emerson]:oh
[manish_chowdhary] 00:15:31
to the environment because of the smaller
[russell_steed] 00:15:34
yes
[manish_chowdhary] 00:15:35
carbon carbon footprint because that's also important to a lot of consumers
[emerson]:hm
[manish_chowdhary] 00:15:39
out there
[russell_steed] 00:15:39
yeah absolutely
[emerson]:what's what's crazy about this is it's something that i feel like as an operations
[emerson]:person you've thought about in the back of your mind when i was running a
[emerson]:warehouses and like there's got to be a way to deal with this dead space
[emerson]:or this flux
[russell_steed] 00:15:53
yeah
[emerson]:and it's like this seems like an awesome opportunity because
[russell_steed] 00:15:56
ah
[emerson]:it's risky for a brand if you're doing your own fulfillment for example and you're
[emerson]:going to sign sign a three to
[russell_steed] 00:16:02
oh
[emerson]:five year lease you don't want to have too small a warehouse beaus you're like
[emerson]:key well i want to be able on my own fulfillment but you don't an
[emerson]:to have space be as not you're paying for dead space it seems like a
[emerson]:happy medium for brands that
[russell_steed] 00:16:12
m
[emerson]:are trying to get to their own self fulfillment
[manish_chowdhary] 00:16:13
oh
[russell_steed] 00:16:14
m
[emerson]:to
[russell_steed] 00:16:14
oh
[emerson]:be able to take mitigate maybe that risk of buying a bigger warehouse if you
[emerson]:know i have other use cases for it to scale
[russell_steed] 00:16:22
emerson
[emerson]:with
[russell_steed] 00:16:23
do you remember this is a flash back
[emerson]:yeah
[russell_steed] 00:16:24
to probably four years ago
[emerson]:all
[russell_steed] 00:16:27
we were
[emerson]:right
[russell_steed] 00:16:27
in the bay an office
[emerson]:oh
[russell_steed] 00:16:28
of this dentist
[emerson]:uh
[russell_steed] 00:16:29
office
[emerson]:oh
[russell_steed] 00:16:30
working out the operations for nomadic and
[emerson]:h
[russell_steed] 00:16:35
legit remember you talking about why don't people do like something like you know have
[russell_steed] 00:16:39
a bunch
[emerson]:m
[russell_steed] 00:16:39
of war ses for extra space like this is what you did like you know
[russell_steed] 00:16:44
how
[emerson]:m
[russell_steed] 00:16:44
everybody has that idea like oh
[emerson]:m
[russell_steed] 00:16:45
man that would be such a good idea but here's only one person that actually
[russell_steed] 00:16:48
acts on it well we found that person that
[emerson]:we
[russell_steed] 00:16:50
acted
[emerson]:found
[russell_steed] 00:16:50
on
[emerson]:him
[russell_steed] 00:16:50
that the idea had four years ago
[emerson]:oh
[russell_steed] 00:16:53
it's manisian he is he's doing
[emerson]:he's
[russell_steed] 00:16:55
it
[emerson]:doing it it's awesome
[russell_steed] 00:16:57
yeah
[emerson]:one question on this though
[russell_steed] 00:17:00
oh
[emerson]:is i've dealt with it myself or i've consulted with brands that have multi
[russell_steed] 00:17:05
oh
[emerson]:location fulfillment and the prose of it like you said is you're close to the
[emerson]:customer and get fast delivery times and all that the hard part it is managing
[emerson]:the inventory and those different locations you might have an east coast west coast central
[emerson]:fulfillment center that you're working with but having the inventory in the right place at
[emerson]:the right time you might be forecasting hey sixty percent of our sales are on
[emerson]:the east coast let's put sixty percent of our inventory there but then there's one
[emerson]:widget that's out of stock on the east coast they have the ship from the
[emerson]:from the central wherever some different location and now you're having two paws i just
[emerson]:getting shipped to a customer instead of you had one central location you could maybe
[emerson]:optimize your inventory a bit better in that case when do you see i guess
[emerson]:how do you avoid that or what's the tools or how to use how do
[emerson]:you help brands may mitigate or understand where to have product placement in different warehouses
[emerson]:and are doing multi channel fulfilment
[manish_chowdhary] 00:17:59
so it's a really good point emerson and it's it's one of the hardest problems
[manish_chowdhary] 00:18:04
in supply chain is how do you balance cost of distribution
[emerson]:yeah
[manish_chowdhary] 00:18:09
while maintaining a certain service
[emerson]:ah
[manish_chowdhary] 00:18:12
level you know
[emerson]:hm
[manish_chowdhary] 00:18:13
even behind the scenes even in the amazon with amazon has i think hundred twenty
[manish_chowdhary] 00:18:19
two fifty warehouses now and
[russell_steed] 00:18:20
ah
[manish_chowdhary] 00:18:20
fulfillment centers and eve we don't see it as consumers but there are times when
[manish_chowdhary] 00:18:27
amazon will have to you
[emerson]:oh
[manish_chowdhary] 00:18:29
know send the product by air just to meet that customer expectation
[emerson]:h
[russell_steed] 00:18:34
oh
[manish_chowdhary] 00:18:35
however
[emerson]:m
[manish_chowdhary] 00:18:35
what do see the brands and retailers getting too caught up
[russell_steed] 00:18:38
yeah
[manish_chowdhary] 00:18:39
in into the weeds because the way we think about the problem is you know
[manish_chowdhary] 00:18:44
what are your top moving skies you know because there's a still moving inventory you
[manish_chowdhary] 00:18:49
know it's just
[emerson]:hmm
[manish_chowdhary] 00:18:50
the physics of moving inventory
[emerson]:oh
[manish_chowdhary] 00:18:52
is expensive as opposed to putting it all in one location um so if you
[manish_chowdhary] 00:18:57
look at your you know any percent of sales like twenty rule or ninety ten
[russell_steed] 00:19:02
oh
[manish_chowdhary] 00:19:02
um then you can you can move that inventory rather than moving everything everywhere and
[manish_chowdhary] 00:19:09
then
[emerson]:ah
[manish_chowdhary] 00:19:09
there will be you know one of sin i was where
[emerson]:oh oh
[russell_steed] 00:19:13
oh
[manish_chowdhary] 00:19:13
you may have to
[emerson]:oh
[manish_chowdhary] 00:19:14
either split the shipment or you may have to expedite the shipment
[russell_steed] 00:19:17
yes
[manish_chowdhary] 00:19:18
and i'll take us back the memory lane or you know back to the case
[manish_chowdhary] 00:19:21
study of feex which was whenever was founded you know i don't know you know
[manish_chowdhary] 00:19:25
four years ago when fred smith you know
[russell_steed] 00:19:28
ye
[manish_chowdhary] 00:19:29
he submitted a paper
[russell_steed] 00:19:30
oh
[manish_chowdhary] 00:19:30
to yale that i want to get packages the next day and this is long
[manish_chowdhary] 00:19:34
before the internet and long before you know that
[emerson]:m
[manish_chowdhary] 00:19:37
and his professor gave him a c that
[russell_steed] 00:19:39
oh
[manish_chowdhary] 00:19:39
saying
[emerson]:uh
[manish_chowdhary] 00:19:40
that while this is a great idea it's just not practical
[emerson]:h
[manish_chowdhary] 00:19:44
and then the company was struggling
[emerson]:yeah
[manish_chowdhary] 00:19:45
even after he launched the
[russell_steed] 00:19:46
a
[manish_chowdhary] 00:19:46
company for a very long
[emerson]:yeah
[russell_steed] 00:19:47
i
[manish_chowdhary] 00:19:48
time the company was struggling because
[emerson]:oh
[manish_chowdhary] 00:19:50
the one big thing that he did not do at the time was provide a
[manish_chowdhary] 00:19:54
guarantee you know
[russell_steed] 00:19:55
oh
[manish_chowdhary] 00:19:56
their data showed that ninety eight per cent of ninety nine per cent of the
[manish_chowdhary] 00:20:00
packages do get there the very next day as promised but the day felix said
[manish_chowdhary] 00:20:05
if it does not get there your money back and that's
[russell_steed] 00:20:09
yes
[manish_chowdhary] 00:20:09
that level
[russell_steed] 00:20:10
yeah
[manish_chowdhary] 00:20:10
of confidence and putting that certainty in the hands of the consumer that just completely
[manish_chowdhary] 00:20:17
changed their business and led to this massive growth so going back to fulfilment is
[russell_steed] 00:20:22
yes
[manish_chowdhary] 00:20:22
when brands and retailers do not make that bold promise on their site you know
[manish_chowdhary] 00:20:28
rather than worrying about that five orders i'm just making maybe over
[emerson]:oh
[manish_chowdhary] 00:20:32
some lification um the advantage the upside of making that bold promise like amazon is
[manish_chowdhary] 00:20:39
far greater than the few orders that you would expedite or the few splish shipments
[russell_steed] 00:20:43
i
[manish_chowdhary] 00:20:43
that you will
[russell_steed] 00:20:43
oh
[manish_chowdhary] 00:20:43
have because that's the way what amazon
[emerson]:oh
[manish_chowdhary] 00:20:47
has done and to this day amazon has to expedite some packages but in the
[manish_chowdhary] 00:20:50
larger scheme of things that's still far more advantageous
[russell_steed] 00:20:54
m
[emerson]:is there a size that you think that a model like this makes sense we
[emerson]:have our listeners vary from small pop shops to a bit bigger to multi million
[emerson]:et cetera brands when do you see a merchant going from it like hey if
[emerson]:you're doing more than fifty orders day a hundred orders a day that maybe multi
[emerson]:channel makes sense or as like he once you hit like a thousand plus orders
[emerson]:a day you should be looking at this kind of option of multi locate fulfillment
[emerson]:what's your thoughts on that
[manish_chowdhary] 00:21:21
the reality is the consumer does not care you know how
[emerson]:m
[manish_chowdhary] 00:21:24
large or small you are you know consumer
[emerson]:hm
[manish_chowdhary] 00:21:26
expectation
[russell_steed] 00:21:26
ye
[manish_chowdhary] 00:21:27
does not change and that's the world we live in um and because even if
[manish_chowdhary] 00:21:33
you're a small brand you could go to f b a and you can avail
[manish_chowdhary] 00:21:36
of distributed fulfillment today so
[emerson]:ah
[manish_chowdhary] 00:21:40
i would say
[russell_steed] 00:21:41
yes
[manish_chowdhary] 00:21:41
size is less important and think um really understanding the impact of this and measuring
[manish_chowdhary] 00:21:47
the impact because right from the beginning there are certain product categories that are of
[manish_chowdhary] 00:21:53
course have higher propensity
[russell_steed] 00:21:54
ah
[manish_chowdhary] 00:21:56
unless you have something very unique or custom then of course you can wait a
[manish_chowdhary] 00:21:59
little bit longer but also there's a concept of what we call date certain shipping
[manish_chowdhary] 00:22:05
which i've talked about extensively in other places is that you know whatever your service
[manish_chowdhary] 00:22:10
level
[emerson]:oh
[manish_chowdhary] 00:22:11
is whatever your promise is you you need to make that very
[emerson]:ah
[manish_chowdhary] 00:22:14
clear on the website not say if some website that promises five to seven days
[manish_chowdhary] 00:22:18
or three to eight as it's very hard for the consumer to do the math
[manish_chowdhary] 00:22:22
on the website and the shopping card what does it
[emerson]:oh
[manish_chowdhary] 00:22:24
mean what does three to five days mean and whenever there is uncertainty when there
[manish_chowdhary] 00:22:29
is doubt the consumer will always flock to some place that
[russell_steed] 00:22:32
the
[manish_chowdhary] 00:22:33
they know and trust like amazon so i would say
[russell_steed] 00:22:36
see
[manish_chowdhary] 00:22:36
size is less important i think the distributed fulfillment as the wave of the future
[manish_chowdhary] 00:22:41
it is it's almost way for the present
[emerson]:uh
[manish_chowdhary] 00:22:43
that i
[russell_steed] 00:22:43
yeah
[manish_chowdhary] 00:22:44
i think it just the question becomes making the economics
[emerson]:yeah
[manish_chowdhary] 00:22:47
work and
[russell_steed] 00:22:49
m
[manish_chowdhary] 00:22:49
that
[emerson]:hm
[manish_chowdhary] 00:22:49
is that is the bigger question than whether the size of the merchant
[russell_steed] 00:22:54
so you you kind of touched on the question that i had of how how
[russell_steed] 00:22:58
long before it's
[emerson]:oh
[russell_steed] 00:23:00
absolutely necessary for a brand to be offering next day or two days shipping because
[russell_steed] 00:23:06
right now brands can get away with the five to seven days three day days
[russell_steed] 00:23:09
whatever how long before that's no longer acceptable
[emerson]:oh
[russell_steed] 00:23:12
in the consumer's mind
[manish_chowdhary] 00:23:14
i think amazon prime by with
[russell_steed] 00:23:15
it
[manish_chowdhary] 00:23:16
prime was launched on in april and
[emerson]:yeah
[manish_chowdhary] 00:23:19
that's
[emerson]:yeah
[manish_chowdhary] 00:23:19
the big event that
[russell_steed] 00:23:21
oh
[manish_chowdhary] 00:23:21
it is still in early bata it's a binrotation only program
[russell_steed] 00:23:25
my
[manish_chowdhary] 00:23:26
once that
[emerson]:yeah
[manish_chowdhary] 00:23:27
program becomes more widely available and if your competitor starts
[emerson]:yeah
[manish_chowdhary] 00:23:31
taking advantage of that and you don't and that's the
[russell_steed] 00:23:34
at
[manish_chowdhary] 00:23:34
day you know you are behind the eight ball
[emerson]:m
[manish_chowdhary] 00:23:36
so
[russell_steed] 00:23:37
yeah
[manish_chowdhary] 00:23:37
you know how long will this take um
[emerson]:yeah
[manish_chowdhary] 00:23:40
you know if i had a
[russell_steed] 00:23:41
ye
[manish_chowdhary] 00:23:42
um you know
[russell_steed] 00:23:43
yeah
[manish_chowdhary] 00:23:43
magic if i had if i had the magic ball i would probably say
[russell_steed] 00:23:46
yeah
[manish_chowdhary] 00:23:47
you know
[russell_steed] 00:23:47
ah
[manish_chowdhary] 00:23:48
maybe twelve or twenty four months but i don't think brand should be waiting this
[manish_chowdhary] 00:23:51
long
[russell_steed] 00:23:52
gotcha
[emerson]:it's kind of interesting this was two thousand maybe it's two thousand nineteen early
[russell_steed] 00:23:57
yeah
[emerson]:i think it was like yeah right before the pandemic
[russell_steed] 00:23:59
thank
[emerson]:like
[russell_steed] 00:23:59
you
[emerson]:january before the pandemic started
[russell_steed] 00:24:01
yeah
[emerson]:i had a call of amazon and there basically offering like
[russell_steed] 00:24:04
oh
[emerson]:hey you should do this like we're starting our own fulfilment you can you can
[emerson]:do this
[russell_steed] 00:24:08
m
[emerson]:and then right when ovid happened they're like we were track your offer like your
[emerson]:pricing void you can't
[russell_steed] 00:24:13
yeah
[emerson]:use our fulfillment services any
[russell_steed] 00:24:14
yeah
[emerson]:more
[russell_steed] 00:24:15
oh
[emerson]:and i was like think i thought we were going to be cutting the edge
[emerson]:on that and then there's like ovid took precedence and they were just booming so
[russell_steed] 00:24:21
yes
[emerson]:they halted that that i think he had a different name for it like three
[emerson]:years ago they're starting it and they look like they're re branding and coming out
[emerson]:with a and so it's a you can tell it's been on their minds for
[emerson]:a while and it's definitely going to be an industry destructor for doing something like
[emerson]:that but like you said that this definitely puts it on brand's top of mind
[emerson]:of hey how are we doing this fulfilment how are we servicing our cut it's
[emerson]:better how are we guaranteeing that that delivery as a merchant it's very frightening honestly
[emerson]:to in my past position as director of supply chain i hated having dead lines
[emerson]:because there's so many factors that can go wrong at side freak the warehouses behind
[emerson]:schedule day they got to get those orders out and if someone calls on sick
[emerson]:or whatever they don't get orders out on time they miss that cut off then
[emerson]:the order goes late an then it gets delivered late or whatever reason feex has
[emerson]:a backlog in their heir fulfillment process or in their their distribution process then that
[emerson]:order gets late so it's very from operation the background like oh i hate debt
[emerson]:lines because someone's going to botch it somewhere i feel it's hard to maintain that
[emerson]:that that certainty the process what is
[russell_steed] 00:25:27
yes
[emerson]:if you're if you're doing that for a brain you're saying hey we are offering
[emerson]:to day three day delivery now oh how can a brand feel confident in that
[emerson]:promise i mean amazon is they're doing but also amazon they say to day guarantee
[emerson]:my experience in that happens like eighty percent of the time that happens at twenty
[emerson]:percent their their delayed or whatever happens what's the good way for a brand you
[emerson]:think to actually get
[russell_steed] 00:25:50
oh
[emerson]:comfort with that or how do they have processes to you know
[russell_steed] 00:25:54
to
[emerson]:support
[russell_steed] 00:25:54
mitigate
[emerson]:that maybe yeah mitigate that maybe
[manish_chowdhary] 00:25:56
that's a great question emerson
[russell_steed] 00:25:58
oh
[manish_chowdhary] 00:25:58
and you're right amazon
[emerson]:oh
[manish_chowdhary] 00:25:59
prime does not
[russell_steed] 00:26:01
yeah
[manish_chowdhary] 00:26:01
always low through on its s l or the
[russell_steed] 00:26:05
ah
[manish_chowdhary] 00:26:05
promise you know
[russell_steed] 00:26:05
oh
[manish_chowdhary] 00:26:06
we're all amazon prime members and i know for
[emerson]:m
[manish_chowdhary] 00:26:09
a fact that
[emerson]:yeah
[manish_chowdhary] 00:26:10
orders don't show up on time so
[russell_steed] 00:26:12
so
[manish_chowdhary] 00:26:12
i know there's a question you're asking you're going to ask me later the show
[russell_steed] 00:26:16
yeah
[manish_chowdhary] 00:26:16
a product will i create and i have
[russell_steed] 00:26:18
yeah
[manish_chowdhary] 00:26:18
an answer for that oh
[emerson]:all right
[russell_steed] 00:26:20
yes
[manish_chowdhary] 00:26:22
maybe if you want me to cover that first you know i
[emerson]:okay
[manish_chowdhary] 00:26:25
think i think i would create a product that claims money
[russell_steed] 00:26:29
as
[manish_chowdhary] 00:26:29
back from amazon for all the miss amazon
[emerson]:oh
[manish_chowdhary] 00:26:32
prime shipments
[russell_steed] 00:26:33
yeah
[manish_chowdhary] 00:26:33
because you
[emerson]:yeah
[manish_chowdhary] 00:26:34
pay
[emerson]:that's it
[manish_chowdhary] 00:26:35
thirty nine dollars a year i can bet you if you can collect more than
[manish_chowdhary] 00:26:40
that so your prime membership will become free
[emerson]:oh
[manish_chowdhary] 00:26:43
if
[emerson]:that's awesome
[russell_steed] 00:26:47
some
[manish_chowdhary] 00:26:47
so so that is
[russell_steed] 00:26:48
oh
[manish_chowdhary] 00:26:48
but going back to your question of how do you
[russell_steed] 00:26:50
yeah
[manish_chowdhary] 00:26:51
stay on top of this it is a completely nerve racking you know fulfillment
[emerson]:oh
[manish_chowdhary] 00:26:55
used to be the stuff that people would do you know today's order roll in
[manish_chowdhary] 00:26:58
and then now
[emerson]:yeah
[manish_chowdhary] 00:26:59
people take two days this is
[emerson]:oh
[manish_chowdhary] 00:27:02
talking ten years ago
[russell_steed] 00:27:02
years
[manish_chowdhary] 00:27:03
monday's order was ship out on wednesday and then customer will probably get it you
[manish_chowdhary] 00:27:07
know a week from now or ten days from now and that is that was
[manish_chowdhary] 00:27:10
the expectation today because chut supports sellerfulful prime where the metric are absolutely unforgiving ninety
[manish_chowdhary] 00:27:19
nine
[emerson]:hm
[manish_chowdhary] 00:27:19
five percent on time shipment which means
[russell_steed] 00:27:22
yes
[manish_chowdhary] 00:27:23
only one for two hundred orders cannot go out the day supposed to two p
[manish_chowdhary] 00:27:27
m cut off
[emerson]:yeah
[manish_chowdhary] 00:27:28
six day fulfillment so my operations team and my team is you know on the
[manish_chowdhary] 00:27:33
clock they are working on saturdays so our fulfillment partners in the warehouses and that's
[manish_chowdhary] 00:27:38
the one thing that a typical traditional three p l is not set up and
[manish_chowdhary] 00:27:41
the technology has to be rock solid and resilient because
[russell_steed] 00:27:45
ye
[manish_chowdhary] 00:27:46
that last unit that send that order to let's say solid seriuta warehouse and turns
[russell_steed] 00:27:51
oh
[manish_chowdhary] 00:27:51
out that once the person who goes to pick it up maybe the product is
[manish_chowdhary] 00:27:54
not in impeccable condition and so we don't want to ship out that unit or
[manish_chowdhary] 00:27:59
maybe that product is just not there or maybe it's misplaced these are all real
[manish_chowdhary] 00:28:03
wood situations that happened
[emerson]:hm
[manish_chowdhary] 00:28:04
you need to be able to recover from that very quickly because the fetixtruck
[russell_steed] 00:28:09
yes
[manish_chowdhary] 00:28:09
is waiting they're not going to wait for you to figure out whether you found
[emerson]:m
[manish_chowdhary] 00:28:12
that your item or not i mean especially on a saturday so kahouthas built his
[manish_chowdhary] 00:28:17
patented software technology that not just does over routing and rate shopping and the cheapest
[manish_chowdhary] 00:28:23
label generation but to ensure a lay to make sure that we're meeting those metrics
[manish_chowdhary] 00:28:28
otherwise our clients can lose their account they
[russell_steed] 00:28:31
oh
[manish_chowdhary] 00:28:31
can lose multi million dollar privilege of selling self full
[russell_steed] 00:28:35
yeah
[manish_chowdhary] 00:28:35
and which program is right no
[russell_steed] 00:28:37
ah
[manish_chowdhary] 00:28:37
not even available so it's people process technology just
[russell_steed] 00:28:42
just
[manish_chowdhary] 00:28:42
fanatic attention to detail and just treating
[russell_steed] 00:28:46
i
[manish_chowdhary] 00:28:46
fulfillment with the same level of urgency and with responsiveness
[emerson]:yah
[manish_chowdhary] 00:28:50
as treat you know whether you are doing stock trading i know
[russell_steed] 00:28:53
i
[manish_chowdhary] 00:28:53
i know it's
[emerson]:h
[manish_chowdhary] 00:28:54
a distant
[russell_steed] 00:28:54
yes
[manish_chowdhary] 00:28:55
analogy
[emerson]:h
[manish_chowdhary] 00:28:55
but the reality is that's the pressure today for fulfillment companies and and that is
[manish_chowdhary] 00:29:00
why we built chot because we want to on par
[emerson]:oh
[manish_chowdhary] 00:29:03
and in fact exceed amazon prime because in fact
[emerson]:oh
[manish_chowdhary] 00:29:06
we have some locations that will start shipping
[emerson]:oh
[manish_chowdhary] 00:29:08
out even on sundays so
[emerson]:m
[manish_chowdhary] 00:29:10
we want to raise the bar so that we are creating an option for merchants
[manish_chowdhary] 00:29:14
they can utilize on their own side on other channels including amazons a lot not
[manish_chowdhary] 00:29:19
not every seller wants to send their products to f b a for several reasons
[manish_chowdhary] 00:29:23
like we have clients that sell chocolates you can't amazon
[russell_steed] 00:29:26
ye
[manish_chowdhary] 00:29:26
is not guarantee a certain temperature so the chocolates can melt melt in the summer
[russell_steed] 00:29:31
ye
[manish_chowdhary] 00:29:31
so there are many many use cases that are not handled by amazon so cahoots
[manish_chowdhary] 00:29:36
is one of the great choices that merchants have to have same level of service
[emerson]:honestly you gave me some chills on that when you're talking about fulfillment being like
[emerson]:the stock market i'm like all right someone that gets it that is that's a
[emerson]:really
[russell_steed] 00:29:49
uh
[emerson]:good analogy honestly i'm gonna we got to make a banner
[russell_steed] 00:29:52
yeah
[emerson]:of that one or something like yeah i go supply chain we got so crazy
[russell_steed] 00:29:55
yeah
[emerson]:as s but timing is everything that's that's so much value that can be gained
[emerson]:or lost
[russell_steed] 00:30:01
oh
[emerson]:from your supply chain fulfilling on time getting shipped
[russell_steed] 00:30:03
m
[emerson]:on time is a perfect analogy love that i was a good little tip it
[emerson]:there
[russell_steed] 00:30:08
um so emerson is little bit more on the operational side i'm on the marketing
[russell_steed] 00:30:12
side so i'm curious have you seen
[emerson]:yeah
[russell_steed] 00:30:14
or have you quantified do do merchants conversion rates go up when they give that
[russell_steed] 00:30:19
sale expectation and they deliver on that expectation
[manish_chowdhary] 00:30:23
hur per cent without a doubt but you've got to do
[russell_steed] 00:30:26
yeah
[manish_chowdhary] 00:30:26
a couple of things m
[russell_steed] 00:30:28
m
[manish_chowdhary] 00:30:29
amazon
[russell_steed] 00:30:29
episode
[manish_chowdhary] 00:30:29
itself claims you know in their own marketing collateral for sellin full full prime that
[manish_chowdhary] 00:30:34
if you turn on sellerfulfull prime worse is not just standard routine shipping
[russell_steed] 00:30:39
m
[manish_chowdhary] 00:30:39
you can expect the conversion boast of fifty percent so
[russell_steed] 00:30:44
by
[manish_chowdhary] 00:30:44
that's data coming from amazon we have ourselves seen that when you turn on but
[manish_chowdhary] 00:30:49
the key
[emerson]:oh
[manish_chowdhary] 00:30:50
you will see a double desert increase and conversion but you have to promote it
[manish_chowdhary] 00:30:55
mean
[russell_steed] 00:30:55
m
[manish_chowdhary] 00:30:56
you need to do this on the website you cannot provide that you know on
[manish_chowdhary] 00:31:00
the website
[emerson]:oh
[manish_chowdhary] 00:31:01
you're
[russell_steed] 00:31:01
so
[manish_chowdhary] 00:31:01
showing two to three days shipping on some product only there is no clear allowed
[manish_chowdhary] 00:31:08
bold statement that yes it's free to day shipping what we call
[emerson]:oh
[manish_chowdhary] 00:31:11
date certain shipping by by this and this time it will be delivered by this
[manish_chowdhary] 00:31:15
and this time
[russell_steed] 00:31:16
yeah
[manish_chowdhary] 00:31:17
so that has to be very
[russell_steed] 00:31:18
yeah yeah
[manish_chowdhary] 00:31:19
clearly i ad an entire
[emerson]:yeah
[manish_chowdhary] 00:31:21
buyer journey from the you know
[russell_steed] 00:31:23
oh
[manish_chowdhary] 00:31:23
home page to the product page to the shopping card to check
[russell_steed] 00:31:28
a
[manish_chowdhary] 00:31:28
out and then perhaps also in the transactional em and then you deliver on that
[manish_chowdhary] 00:31:33
promise that first you need to make that promise to get the customer understand that
[manish_chowdhary] 00:31:38
that's what they're going to get and then on the back end they need to
[manish_chowdhary] 00:31:41
deliver on
[emerson]:oh
[manish_chowdhary] 00:31:41
their promise if you fail to mark in that way you will not see the
[manish_chowdhary] 00:31:45
same level of conversion increase
[russell_steed] 00:31:49
amen i think that's
[emerson]:oh
[russell_steed] 00:31:50
you nailed it on the head because it is a lot about marketing because if
[russell_steed] 00:31:54
they don't know what to expect then then it's it's almost like you're yelling into
[russell_steed] 00:31:59
hall you know void nobody knows about it so i just kind of as we
[russell_steed] 00:32:06
kind of wrap it up here completely
[emerson]:yeah
[russell_steed] 00:32:08
agree with what you're saying is that this is where the markets going we already
[russell_steed] 00:32:12
see that the merchants expect super fast very clear delivery times fulfillment times and so
[russell_steed] 00:32:20
brands i mean that's how you my last question for you was how do we
[russell_steed] 00:32:23
future proof our brands are fulfilment process
[emerson]:well
[russell_steed] 00:32:26
but we've been talking about that
[emerson]:yeah
[russell_steed] 00:32:27
this whole time like that's how you future proof is by getting this done and
[russell_steed] 00:32:33
you know
[emerson]:m
[russell_steed] 00:32:34
just shameless plug helps you do that
[emerson]:oh
[russell_steed] 00:32:36
right i mean i'm plugging for you but is that correct
[manish_chowdhary] 00:32:40
absolutely
[emerson]:ah
[manish_chowdhary] 00:32:41
and it's not even about chut russell because you know all these
[russell_steed] 00:32:45
yeah
[manish_chowdhary] 00:32:45
platform locked fulfillment services you know and i put f b a you know f
[manish_chowdhary] 00:32:50
b a charges a different when they fulfill an order on that's that's that's created
[manish_chowdhary] 00:32:57
on amazon whereas if you were to fulfill a multi channel order you know so
[russell_steed] 00:33:02
m
[manish_chowdhary] 00:33:03
f b a like likewise an deliver was acquired by shop which will also have
[manish_chowdhary] 00:33:09
very similar structure coming up very soon you know that you get charged x if
[manish_chowdhary] 00:33:14
you do
[emerson]:yea
[manish_chowdhary] 00:33:14
so we believe and we know that amazon can change your inventory
[emerson]:yeah
[manish_chowdhary] 00:33:19
stock limits
[emerson]:yeah
[manish_chowdhary] 00:33:20
on
[emerson]:yeah
[manish_chowdhary] 00:33:21
on a dime you know so they don't want your inventory sitting there long because
[manish_chowdhary] 00:33:25
they have qfoursercharges don't
[russell_steed] 00:33:27
and
[manish_chowdhary] 00:33:28
do b to be our wholesale fulfilment you know many of them will mat fulfilment
[manish_chowdhary] 00:33:32
services that was just launched they cannot do international shipping they cannot do larger vulcar
[russell_steed] 00:33:37
ah
[manish_chowdhary] 00:33:38
products have to arrive in a certain way otherwise it's not eligible just put yourself
[russell_steed] 00:33:43
so
[manish_chowdhary] 00:33:43
in the merchant shoes and well you guys are merchants you have
[emerson]:uh
[manish_chowdhary] 00:33:45
been there you know
[emerson]:yeah
[manish_chowdhary] 00:33:47
that is not what a merchant
[russell_steed] 00:33:48
m
[manish_chowdhary] 00:33:48
wants a merchant wants a channel like now tick service that is friendly for the
[manish_chowdhary] 00:33:53
merchant that is thinking of the merchants best interest not the platforms but best interest
[manish_chowdhary] 00:33:58
and that is why we created a hood is
[russell_steed] 00:34:01
yes
[manish_chowdhary] 00:34:01
the most
[emerson]:oh
[manish_chowdhary] 00:34:02
merchant centric fool man network available and we are of course from a quality standpoint
[manish_chowdhary] 00:34:08
and our innovation we are able to drive the cost down we don't have to
[manish_chowdhary] 00:34:11
forsearcharges we don't charge a different rate to fulfill an amazon order were as a
[manish_chowdhary] 00:34:16
shoplify order versus the wall mat order
[emerson]:i
[manish_chowdhary] 00:34:18
so the
[emerson]:yeah
[manish_chowdhary] 00:34:20
in addition to finding a fulfilment network you want to find a fulfilment network that
[manish_chowdhary] 00:34:25
is working
[russell_steed] 00:34:25
is
[manish_chowdhary] 00:34:25
for you not for
[emerson]:oh
[manish_chowdhary] 00:34:26
the platform tact sell on so that is one
[russell_steed] 00:34:29
h
[manish_chowdhary] 00:34:29
thing that merchants should be aware of
[emerson]:i think
[russell_steed] 00:34:32
yeah
[emerson]:that's something interesting rust you kind of tapped tapped on a little bit we're gonna
[emerson]:tart before is supply than is now becoming a marketing tool which is very interesting
[emerson]:before it was like we supply an the step child kind of thing is like
[emerson]:hey guy just do what you got to do and now definitely is becoming a
[emerson]:marketability thing
[russell_steed] 00:34:49
oh
[emerson]:of and like hey our supply chain is solid which is a huge advantage right
[emerson]:now where supply chains are struggling like significantly i mean i always joke about it
[emerson]:like my receiving the hairline is from the past two years of supply chain you
[emerson]:know it is very
[russell_steed] 00:35:02
i'm
[emerson]:pretty
[russell_steed] 00:35:02
bold
[emerson]:nearly i
[russell_steed] 00:35:03
because
[emerson]:know
[russell_steed] 00:35:03
of it i mean come of
[emerson]:and you're on the marketing team
[russell_steed] 00:35:06
gez
[manish_chowdhary] 00:35:06
yeah
[emerson]:so it's like
[russell_steed] 00:35:09
oh
[emerson]:it definitely is a nearly business it's competitive it's crazy but people are understanding like
[emerson]:how important how valuable a structured and solid supply chain is so as you can
[emerson]:offer that that definitely becomes ye have more marketable and it's going to give you
[emerson]:that upper edge on your competitors
[russell_steed] 00:35:26
hm
[emerson]:i mentioned and hinted at it before about hey we're ready for story time you
[emerson]:if you had to create another product it would obviously yea we kind of get
[emerson]:to this point the podcastes it if you had to start actually yeah let's get
[emerson]:that story
[russell_steed] 00:35:40
my
[emerson]:rest i'm jumping ahead a little bit i'm just anxious you got me
[russell_steed] 00:35:42
it's
[emerson]:thinking
[russell_steed] 00:35:43
exciting
[emerson]:about it yeah i'm excited about it i don't know if you had to start
[emerson]:a different product based business today what would it be and why what's your kind
[emerson]:of hit lil bit excited t see what it is
[manish_chowdhary] 00:35:52
well one of the ones i'm
[russell_steed] 00:35:53
no
[manish_chowdhary] 00:35:53
actually quite serious about what i mentioned earlier
[emerson]:oh
[manish_chowdhary] 00:35:56
that i helping consumers there
[russell_steed] 00:35:59
yes
[manish_chowdhary] 00:35:59
are
[russell_steed] 00:35:59
yeah
[manish_chowdhary] 00:35:59
two hundred million fifty
[emerson]:oh
[manish_chowdhary] 00:36:01
million prime subscribers if you add
[russell_steed] 00:36:03
oh
[manish_chowdhary] 00:36:03
up on fifty million times hundred thirty nine bucks a year that's a lot of
[russell_steed] 00:36:07
m
[manish_chowdhary] 00:36:07
money and if you can help consumers recover that because i think
[russell_steed] 00:36:11
a
[manish_chowdhary] 00:36:11
holding people accountable you know is important
[emerson]:yeah
[manish_chowdhary] 00:36:16
i mean there are fbreimbersement services
[emerson]:oh
[russell_steed] 00:36:18
i
[manish_chowdhary] 00:36:18
so i think why why not for consumers somebody who's act ting
[emerson]:m
[manish_chowdhary] 00:36:22
on behalf of the consumer
[russell_steed] 00:36:23
ah
[manish_chowdhary] 00:36:24
you know there's a and it helps you know it helps the brands and the
[manish_chowdhary] 00:36:30
networks
[russell_steed] 00:36:30
yes
[manish_chowdhary] 00:36:31
uphold their promises
[russell_steed] 00:36:31
no
[manish_chowdhary] 00:36:32
the other
[emerson]:yeah
[manish_chowdhary] 00:36:33
one this is something i always get around with my family
[emerson]:u
[manish_chowdhary] 00:36:35
because i'm this
[russell_steed] 00:36:37
i
[manish_chowdhary] 00:36:37
massive
[emerson]:h
[manish_chowdhary] 00:36:38
i'm an innovation geek i'm all about thinking about the future thinking about the things
[manish_chowdhary] 00:36:42
that are not obvious and thinking
[russell_steed] 00:36:44
yes
[manish_chowdhary] 00:36:44
about things that are hard and when i look at the automation the home automation
[manish_chowdhary] 00:36:48
world and i
[emerson]:i
[manish_chowdhary] 00:36:50
see
[russell_steed] 00:36:50
i
[manish_chowdhary] 00:36:50
dirty dishes and the sink
[russell_steed] 00:36:51
yeah
[emerson]:oh
[manish_chowdhary] 00:36:52
and
[emerson]:h
[manish_chowdhary] 00:36:52
i like this thing has never changed in the last
[emerson]:oh
[manish_chowdhary] 00:36:56
million years if there is nano technology nano robots that you could leave it there
[manish_chowdhary] 00:37:02
rather than having to move them from the
[russell_steed] 00:37:04
oh
[manish_chowdhary] 00:37:05
from the sink to the dish washer which is one of my biggest pet paves
[emerson]:oh
[manish_chowdhary] 00:37:08
and i l h you know
[emerson]:yeah
[manish_chowdhary] 00:37:12
pulled up for that because i so i think somebody is going to invent a
[manish_chowdhary] 00:37:17
new dish washer that is inside the same but completely re imagined
[russell_steed] 00:37:20
a
[manish_chowdhary] 00:37:21
on i had time from my
[emerson]:it
[manish_chowdhary] 00:37:23
day job i would probably work on that and create something so revolutionary that it
[manish_chowdhary] 00:37:28
will transform the old dish washer i think there is an opportunity there
[emerson]:oh
[russell_steed] 00:37:32
you're giving me all sorts of ideas i think the same thing for dirty clothes
[russell_steed] 00:37:36
it's like one of those things
[emerson]:yeah
[russell_steed] 00:37:37
that just never goes away it just won't fold itself and it just
[emerson]:uh
[russell_steed] 00:37:41
won't wash itself so why not a hamper that does the same thing right just
[emerson]:h okay
[russell_steed] 00:37:45
spits out your clothes maybe it just chooses your outfit for you i mean why
[russell_steed] 00:37:48
not
[emerson]:i'm not sure my wife will like that aspect of she likes to sit there
[emerson]:and try three or four elfits on
[russell_steed] 00:37:53
maybe maybe for guys that will
[emerson]:the
[russell_steed] 00:37:55
just
[emerson]:guy
[russell_steed] 00:37:55
spit out your
[manish_chowdhary] 00:37:55
oh
[russell_steed] 00:37:56
outfit oh
[emerson]:that is awesome that's a real kay
[russell_steed] 00:37:59
ah
[emerson]:stay tuned and wait for this new dish washer coming on i'm excited to see
[russell_steed] 00:38:02
yeah
[emerson]:what that that turns
[russell_steed] 00:38:03
there's
[emerson]:into
[russell_steed] 00:38:03
something there there's something there excellent
[emerson]:a
[russell_steed] 00:38:07
and then so for a lot of
[emerson]:oh
[russell_steed] 00:38:08
our audience they're just getting started out there maybe just in the early stages of
[russell_steed] 00:38:12
their business recently started what's the best piece of it vice that you would give
[russell_steed] 00:38:16
to somebody who's starting their business right now
[manish_chowdhary] 00:38:20
i would say you know i hear
[russell_steed] 00:38:21
yeah
[manish_chowdhary] 00:38:21
a lot of companies and entrepreneurs
[emerson]:oh
[manish_chowdhary] 00:38:25
you know and myself included this is an advice based on my own learnings you
[manish_chowdhary] 00:38:29
know they want in stealth mode you know they they they're spending so much time
[manish_chowdhary] 00:38:36
building and getting
[russell_steed] 00:38:37
yeah
[manish_chowdhary] 00:38:38
everything perfect and then they launch
[emerson]:oh
[manish_chowdhary] 00:38:40
and nobody shows up
[russell_steed] 00:38:41
crickets
[manish_chowdhary] 00:38:42
you know um because they are
[emerson]:ah
[manish_chowdhary] 00:38:44
perfecting everything i think it's just um be scrappy go out there there is no
[manish_chowdhary] 00:38:50
such thing as being stealth you know i mean if
[russell_steed] 00:38:53
no
[emerson]:m
[manish_chowdhary] 00:38:53
there are
[russell_steed] 00:38:53
m
[manish_chowdhary] 00:38:53
more idea as that are left unimplemented on the u s p to website that
[manish_chowdhary] 00:39:00
you can search all day long and
[emerson]:yah
[manish_chowdhary] 00:39:02
these crazy innovative things it's about doing not just thinking you know bias for
[russell_steed] 00:39:08
i
[manish_chowdhary] 00:39:08
action you know if you're retail business you should be selling you know before you
[manish_chowdhary] 00:39:12
have anything figured out take the pre order you know worst case you have to
[manish_chowdhary] 00:39:16
reset the customer expectation you don't want to
[emerson]:yeah
[manish_chowdhary] 00:39:19
invest an enormous mout of time
[emerson]:i
[manish_chowdhary] 00:39:20
and then find out that nobody wants your product
[emerson]:oh
[manish_chowdhary] 00:39:22
or the demand is not there and so on so you know just bias
[emerson]:yes
[manish_chowdhary] 00:39:27
for action but definitely study the market you know don't don't you know it's it's
[manish_chowdhary] 00:39:32
i'm an
[emerson]:oh
[manish_chowdhary] 00:39:32
entrepreneur
[russell_steed] 00:39:32
yeah
[manish_chowdhary] 00:39:33
you know highly
[russell_steed] 00:39:33
yeah
[manish_chowdhary] 00:39:34
optimistic you know believe in everything i do but you know don't underestimate the competition
[manish_chowdhary] 00:39:39
you know don't think you are the first one there's always people that are smarter
[manish_chowdhary] 00:39:44
that are more hard working they are always so there is there is a lot
[manish_chowdhary] 00:39:48
of competition and if you can surface that early you would be better
[emerson]:yeah
[manish_chowdhary] 00:39:52
prepared and create distinction differentiation
[emerson]:oh
[manish_chowdhary] 00:39:56
unless
[emerson]:ah
[manish_chowdhary] 00:39:56
you have massive execution shops you know innovation
[russell_steed] 00:40:02
a
[manish_chowdhary] 00:40:02
and differentiation always wins and it's hard because creating something s truly differentiate d takes
[manish_chowdhary] 00:40:08
a lot of time and effort but in the end those are the products that
[manish_chowdhary] 00:40:11
went back
[emerson]:i think it's a weird movement right now if you're on like instagram or facebook
[emerson]:or tiktok whatever it's like
[russell_steed] 00:40:18
yea
[emerson]:grow in stealth and then amaze it's ike this weird like thing i've seen trending
[emerson]:on it if you're like trying to like
[russell_steed] 00:40:24
yeah
[emerson]:and like grow in secret i'm like i feel it's a really weird way of
[emerson]:doing like then you'll no for girl like people don't know what you're doing and
[emerson]:so i think it's definitely like very valid is you'll notice like every like most
[emerson]:part as is podcast or some o that that son's like like that's made it
[emerson]:they're usually like hey build it with someone like have a t behind you collaborate
[emerson]:i forward you know i think a lot of people for some reason think they
[emerson]:can just one day put up new commerce store and while they got it without
[emerson]:telling anyone or it's like you got to drive the traffic somewhere you gotta tell
[emerson]:people you're doing take them on that journey and that's
[russell_steed] 00:40:57
m
[emerson]:it big part of business right now is taking people on that journey if it's
[emerson]:you creating something or
[russell_steed] 00:41:01
m
[emerson]:doing something or building omething whatever it is bring your audience on that journey i
[emerson]:think it's a really weird thing that people are trying to do i grow stealthily
[emerson]:i don't get it so
[manish_chowdhary] 00:41:11
uh
[russell_steed] 00:41:11
yeah
[manish_chowdhary] 00:41:11
uh
[emerson]:but that's awesome um kind of wrap up our final question we ask is what
[emerson]:can our audience do for you is there anything that you and your team are
[emerson]:looking forward for referals or you're hiring connections
[russell_steed] 00:41:25
no
[emerson]:or something audience can can do for you and your your business
[manish_chowdhary] 00:41:29
three things you know one
[emerson]:m
[manish_chowdhary] 00:41:32
anybody who is looking for vest in class fulfillment services affordable
[emerson]:ye
[manish_chowdhary] 00:41:36
please
[russell_steed] 00:41:36
we
[manish_chowdhary] 00:41:36
hop on to a dot
[russell_steed] 00:41:38
yeah
[manish_chowdhary] 00:41:38
and you know check us out fill out of form will be
[russell_steed] 00:41:41
yeah
[manish_chowdhary] 00:41:41
happy to talk to you no obligation
[russell_steed] 00:41:42
yeah a
[manish_chowdhary] 00:41:44
number two if you are running a best in class warehouse size is not important
[manish_chowdhary] 00:41:50
as long as your
[russell_steed] 00:41:50
the
[manish_chowdhary] 00:41:50
metrics are awesome and you're looking to monetize access capacity again visit kah dot i
[manish_chowdhary] 00:41:57
and contact us we can put
[russell_steed] 00:41:59
ah
[manish_chowdhary] 00:41:59
some extra cash in your pocket and so those are those are two and number
[manish_chowdhary] 00:42:04
three you know we're certainly looking for marketers who have the supply chain fulfillment experience
[manish_chowdhary] 00:42:11
that can help spread this word to people like you so that i can be
[manish_chowdhary] 00:42:15
speaking to more people rather than being in stall so
[emerson]:there you go
[russell_steed] 00:42:19
there
[manish_chowdhary] 00:42:19
so
[russell_steed] 00:42:19
it is
[manish_chowdhary] 00:42:20
so yeah this is an invitation to any rock star marketers
[emerson]:yeah
[manish_chowdhary] 00:42:24
with retail commerce
[emerson]:yeah
[manish_chowdhary] 00:42:25
d d c fulfillment background we would love to
[emerson]:yeah
[manish_chowdhary] 00:42:27
work with them
[russell_steed] 00:42:29
excellent
[emerson]:who
[russell_steed] 00:42:29
well man you've got some serious passion that we can
[emerson]:oh
[russell_steed] 00:42:33
like we can feel that we get excited about those things and we're noting out
[russell_steed] 00:42:36
over here
[emerson]:u
[russell_steed] 00:42:37
right
[emerson]:h
[russell_steed] 00:42:37
and to be honest
[emerson]:h
[russell_steed] 00:42:38
i loved talking with you i think you you have a certain energy that makes
[russell_steed] 00:42:42
it fun to talk about maybe
[emerson]:yeah
[russell_steed] 00:42:44
like emerson says the unsexy part of of commerce but thanks
[emerson]:you're a
[russell_steed] 00:42:49
for
[emerson]:sixty
[russell_steed] 00:42:49
hopping on
[emerson]:guy
[russell_steed] 00:42:49
with
[emerson]:to
[russell_steed] 00:42:49
us to
[emerson]:us
[russell_steed] 00:42:49
day but
[manish_chowdhary] 00:42:52
yeah
[russell_steed] 00:42:52
where can our audience find you if they want to connect with you learn more
[emerson]:oh
[russell_steed] 00:42:57
asumingdot but is there anywhere else
[manish_chowdhary] 00:42:59
yes
[emerson]:yeah
[manish_chowdhary] 00:42:59
absolutely first of all i'm really honored to be part of this
[russell_steed] 00:43:02
is
[manish_chowdhary] 00:43:02
and you guys are
[emerson]:ah
[manish_chowdhary] 00:43:03
doing an amazing job
[emerson]:ah
[manish_chowdhary] 00:43:04
and so appreciate
[russell_steed] 00:43:05
i
[manish_chowdhary] 00:43:06
people who are listening to this and you guys which
[emerson]:oh
[russell_steed] 00:43:09
m
[manish_chowdhary] 00:43:09
and people can find me linked in in where active
[emerson]:okay
[manish_chowdhary] 00:43:12
you just google my name ye it's a common name but just make sure you
[manish_chowdhary] 00:43:16
find the hot guy
[emerson]:oh
[russell_steed] 00:43:18
eh
[manish_chowdhary] 00:43:19
and of course dot i if you you know if you send me connect with
[manish_chowdhary] 00:43:24
me on linked in send me a message i will personally reply i promise you
[manish_chowdhary] 00:43:27
that and and ultimately kahut's vision is to become the fabric of connection
[russell_steed] 00:43:32
ship
[manish_chowdhary] 00:43:33
you pear to appear collaboration
[emerson]:oh
[manish_chowdhary] 00:43:34
so are our vision goes much larger than simply
[emerson]:it
[manish_chowdhary] 00:43:37
fulfillment we're creating
[emerson]:m
[manish_chowdhary] 00:43:39
appear to per collaboration platform for retailers and brands and that's an that's reflected in
[manish_chowdhary] 00:43:45
our logoainour slogan our tag line called power of many so
[emerson]:m
[manish_chowdhary] 00:43:50
our purpose is much
[emerson]:right
[manish_chowdhary] 00:43:51
greater than profit
[emerson]:oh
[manish_chowdhary] 00:43:52
so i want all our audience and listeners to know that and once again thanks
[manish_chowdhary] 00:43:56
for having me
[russell_steed] 00:43:58
amazing
[emerson]:awesome
[russell_steed] 00:43:58
thank you well hopefully talk to you again soon
[manish_chowdhary] 00:44:01
absolutely
[russell_steed] 00:44:03
okay
[emerson]:sweet
[russell_steed] 00:44:04
all right there
[emerson]:awesome