There comes a time in every direct to consumer brand’s lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growing business.

Direct mail is making a comeback in the advertising space and it is proving to be even more effective than most digitally native brands originally thought. In this episode we go into detail on what direct mail looks like for a D2C company. From what the minimum spend looks like to what different kind of campaigns perform well, we talk about different strategies that a brand can employ to effectively scale a direct mail advertising campaign.

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